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An Advertisement is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. [1]


Television Advertisements

"A television advertisement or television commercial (often just commercial or advert (US) or ad (UK) is a span of television programming produced and paid for by an organisation that conveys a message. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to sell every product imaginable over the years, from household products to goods and services, to political campaigns. The effect of television advertisements upon the viewing public has been so successful and so pervasive that it is considered impossible for a politician to wage a successful election campaign, in the United States, without use of television advertising. In certain countries, France or Japan for instance, political advertisement is forbidden on television." [2]

Commercials

A traditional commercial is a short segment or section of content dedicated to marketing a product, service, brand or other promotional message. They typically encourage the viewer to take some action, most commonly purchase the product or service or support the company, brand or cause shown; however it may simply share information to raise awareness (such as "Public Service Announcements").

[3]


Standards

Programmatic

Ads.txt

[4] [5] [6] [7]

App-Ads.txt

"In-App" Ads are those shown periodically on a schedule or triggered by particular events within a native Mobile App.

Display

IAB

DART

Video

VAST

[12][13][14][15]


Open Video Ads

OpenVideoAds is a project to support all the major ad formats (VAST, DART, VPAID, IAB interactives, etc).

VPAID

[17][18][19] [20]

DART for Video


DASH



Ad Blocker

[21] [22] [23] [24] [25] [26] [27] [28] [29] [30]

Google AdBlocker

[31] [32] [33] [34]

Tools


Resources



Tutorials


External Links


References

  1. Wikipedia: wikipedia:Advertising
  2. wikipedia: wikipedia:Television advertisement
  3. The 10 Best Food Commercials of the '90s: https://www.thespruceeats.com/best-food-commercials-of-the-90s-5649637
  4. Google Adds Ads.txt Only Inventory Control For Display, Video: https://www.mediapost.com/publications/article/322785/google-adds-adstxt-only-inventory-control-for-dis.html
  5. What Ads.txt Files Tell Marketers About Amazon, Facebook, Other Companies: https://www.mediapost.com/publications/article/334591/what-adstxt-files-tell-marketers-about-amazon-fa.html
  6. Is Programmatic Ignoring GDPR? Why Is Ads.txt Adoption So Low?: https://www.mediapost.com/publications/article/340610/is-programmatic-ignoring-gdpr-why-is-adstxt-adop.html
  7. IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory: https://www.mediapost.com/publications/article/372954/iab-tech-lab-updates-adstxt-to-help-buyers-determ.html
  8. IAB Tech Lab Releases Final Version Of VAST 4.1: https://www.mediapost.com/publications/article/327797/iab-tech-lab-releases-final-version-of-vast-41.htm
  9. WTF is VAST (Video Ad Serving Template)?: http://digiday.com/publishers/what-is-vast/ (how it compares to VPAID & MRAID)
  10. Schema documentation for vast.xsd: http://www.iabuk.net/media/images/VASTXMLSchemaDefinitionsXSD_6254.pdf
  11. VAST example: http://www.longtailvideo.com/support/sites/all/modules/ova/ova.jwplayer.5x/dist/templates/wrapper/vast1-wrapper.xml
  12. Brightcove - VAST Ad Formats and Format Codes: http://support.brightcove.com/en/docs/vast-ad-formats-and-format-codes
  13. Brightcove - Using the VAST Standard in Brightcove Players: http://support.brightcove.com/en/docs/overview-using-vast-standard-brightcove-players
  14. Brightcove - Developing an Ad Rules SWF: http://support.brightcove.com/en/docs/developing-ad-rules-swf
  15. VAST Wrapper: http://support.brightcove.com/en/docs/vast-wrapper-ads
  16. OVA March 2011 - What's New?: http://developer.longtailvideo.com/ova/wiki/OvaRCNotes-011211-3
  17. IAB Releases New Video Player-Ad Interface Definitions Guidelines – VPAID: http://www.reelseo.com/iab-vpaid/
  18. Brightcove - Introduction to VPAID: http://support.brightcove.com/en/docs/introduction-vpaid
  19. Brightcove - Developing VPAID SWFs: http://support.brightcove.com/en/docs/developing-vpaid-swfs
  20. IAB Tech Lab Replaces Interactive API: https://www.mediapost.com/publications/article/334891/iab-tech-lab-replaces-interactive-api.html
  21. FuckAdBlock: https://fuckadblock.sitexw.fr/
  22. BlockAdBlock Configurator: https://blockadblock.com/configure.php
  23. Detect AdBlock with JavaScript: https://ctrlq.org/code/19818-detect-adblock-javascript
  24. Google Analytics, despite ad blockers: http://kennystechtalk.blogspot.ca/2016/03/adblockanalytics.html
  25. Ad Blocker detection AKA Adblock Plus: http://stackoverflow.com/a/18180709 (CSS technique to use background image of same dimensions "underneath" the Ad, asking to please turn off AdBlocker for your site... less intrusive/invasive, but also not as convincing or enforceable)
  26. How to detect Adblock on my website?: http://stackoverflow.com/questions/4869154/how-to-detect-adblock-on-my-website
  27. 3 Ways to Detect AdBlock in JavaScript: http://mycodingtricks.com/snippets/javascript/detect-adblock-javascript/
  28. Ultimate Guide To Detecting AdBlock: https://w3guy.com/detecting-adblock/
  29. Detect Adblock/Analytics Blocks: http://www.detectadblock.com/ (self-proclaimed most effective way to detect ad blockers, seems legit but a SASS service)
  30. Detecting AdBlock in JS: http://esd.io/blog/detecting-adblock-javascript.html (as of 2017-01-24 no longer detecting ABP successfully)
  31. Google Nukes Ad-Blockers—Manifest v3 is coming: https://securityboulevard.com/2021/12/google-nukes-ad-blockers-manifest-v3-is-coming/
  32. Chrome Users Beware - Manifest V3 is Deceitful and Threatening: https://www.eff.org/deeplinks/2021/12/chrome-users-beware-manifest-v3-deceitful-and-threatening
  33. Objects in Manifest V3 are closer than they appear — and it's not good news: https://adguard.com/en/blog/manifestv3-timeline.html
  34. Google’s Manifest V3 will change how ad blocking Chrome extensions work: Is it to cripple them, or is it for security?: https://www.xda-developers.com/google-chrome-manifest-v3-ad-blocker-extension-api/
  35. Responsive Banner Ads with HTML5 and CSS3: http://matthewjamestaylor.com/blog/responsive-banner-ads
  36. The Medium Is The 'Materiality,' Dentsu-Backed Report Defines What That Means: https://www.mediapost.com/publications/article/372494/the-medium-is-the-materiality-dentsu-backed-rep.html

See Also

Ad Units | Mobile Marketing | OVA | VAST | BC$ | Pixel/Analytics | Cookie | WebFinger | Email