Laws and Standards are finally being established for online and internet advertising in general. This is important as legitimization soon breeds investment and faith in a medium. In times of recession, marketers are looking for more measurable and reliable advertising outlets, and the internet is promises just that.
Some significant online ad agencies include:
- Internet Advertising Bureau of Canada: http://www.iabcanada.com/standards/terms_and_conditions.shtml
- MSN feature on the state of Internet Advertising in Canada: http://advertise.sympatico.msn.ca/Canadian+Internet+Has+a+Ways+to+Go/Home/IndustryNews/Articles/emarketer_Sept7_2007.htm?isfa=1