Ad models

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Advertising-based Revenue Models (or Ad models for short) are business models which rely on third-party advertisers to fund operations and provide additional profit margins.


There are a few inherent weaknesses with such models, including dependence on advertisers for sustenance, lack of bargaining power in the early stages, inability to scale as too many advertisers seek access to ad space, inability to successfully match or scale number of advertisers to content or other available ad space.


Strengths include the fact that this method can be the most cost-efficient in terms of having lower expenses than actually fabricating a tangible product intended for sale, and that percentages of ad revenues on highly desired and premium priced ad spaces within given products or services can sometimes be more profitable than the actual creation and sale of the products or services.


Ad Formats

Print

  • Full-page
  • Half-page
  • Tall
  • Wide
  • Hero (image)
  • Sections/Sponsorships
  • Tear-em's/Samples
  • Fold-out (centrefold/poster)
  • Flyers
  • Pamphlets
  • Coupons
  • Catalogues
  • Testimonials

TV

  • Infomercials
  • Commercials
  • Shorts
  • Sponsored Content[1]
  • Product Placements
  • Targeted Bulletins
  • All Points Bulletins (APB)
  • Government/Non-Profit Cause/Awareness campains


Online

  1. Display Advertising
  2. Search Engine Marketing & Optimization (SEM) & (SEO)
  3. Social Media
  4. Native Advertising
  5. Pay Per Click (PPC)
  6. Remarketing
  7. Affiliate Marketing
  8. Audio Ads
  9. Video Ads
  10. Voice Interaction Ads

[2] [3] [4]

Mobile

  1. Native Display Ads (in-app)
  2. In-feed
  3. Promoted content/posts
  4. Paid Search listings
  5. Mobile Video Ads (in-app)
  6. Mobile Voice Interaction Ads

[5] [6] [7]

Ad Strategies

The following will break down groupings of "Advertising Strategies" and their corresponding "Ad Units" that exemplifies them. [8]

Captive Audience Strategy

[11] [12]

Interactive Audience Strategy

Passive Audience Strategy

Case Studies

Google Video Ads

Coull Engage

Adjustables




Tools


Resources


External Links

References

  1. John Oliver's Sponsored Content Stunt Should Resonate With Publishers: https://www.mediapost.com/publications/article/363720/john-olivers-sponsored-content-stunt-should-reson.html
  2. 10 Types of Online Advertising Formats: https://accountlearning.com/10-types-online-advertising-formats/
  3. 8 types of online ads you need to know: https://www.perion.com/blog/8-types-online-advertising-need-know/
  4. 15 Engaging Types of Online Advertising for Businesses to Increase Traffic: https://www.lyfemarketing.com/blog/types-online-advertising/
  5. 7 Types of Online Advertising: https://www.adskills.com/7-types-of-online-advertising/
  6. Native Renewal Rates Up An Average 40% In 2018: https://www.mediapost.com/publications/article/328718/native-renewal-rates-up-an-average-40-in-2018.html
  7. Google rolls out new "visual ad" formats for Mobile: https://www.thedrum.com/news/2019/05/15/google-rolls-out-new-visual-ad-formats-mobile
  8. IAB NEW STANDARD AD UNIT PORTFOLIO: https://www.iab.com/wp-content/uploads/2019/07/IABNewAdPortfolio_FINAL_0719.pdf
  9. Bumper ads:
  10. VR ADS ARE ALMOST HERE. DON’T ACT SURPRISED: https://www.wired.com/story/vr-ads-are-almost-here/
  11. Types of Online Ads: http://www.webdevelopersjournal.com/columns/types_of_ads.html
  12. Intrusive Interstitials - Guidelines To Avoiding Google's Penalty: https://www.smashingmagazine.com/2017/05/intrusive-interstitials-guidelines-avoid-google-penalty/
  13. Product placement gets a logo of its own (in the UK), as it turns the world inside out: http://www.engadget.com/2011/02/21/product-placement-gets-a-logo-of-its-own-turns-the-world-inside/
  14. Podcasts Move The Needle On Key Ad Metrics: https://www.mediapost.com/publications/article/334577/podcasts-move-the-needle-on-key-ad-metrics.html (64% say "Host-read Ads" at beginning/end of Podcasts are least intrusive, most memorable)
  15. The Catfish – Part 1: http://www.sitepoint.com/the-catfish-part-1/
  16. Set Us Up The Catfish – Part 2: SlideMe: http://www.sitepoint.com/catfish-ads-part-2/
  17. Making Your Footer Stay Put With CSS: http://fortysevenmedia.com/blog/archives/making_your_footer_stay_put_with_css/
  18. (Hovering) Sticky Footer in 2-column layout: https://codepen.io/bcmoney/full/OzZJmN/
  19. How to stick a footer to bottom in css?: https://stackoverflow.com/questions/1488565/how-to-stick-a-footer-to-bottom-in-css
  20. Fixed/Sticky Footer Example: https://www.w3schools.com/howto/tryit.asp?filename=tryhow_css_fixed_footer
  21. CSS "Always on the bottom" Footer: https://codepen.io/cbracco/pen/zekgx
  22. Sticky Footer, Five Ways: https://css-tricks.com/couple-takes-sticky-footer/
  23. Sticky Footer solved by flexbox: https://philipwalton.github.io/solved-by-flexbox/demos/sticky-footer/
  24. CSS -- Simple Sticky Footer: https://appendto.com/2016/09/css-simple-sticky-footer/
  25. Documentation of GDPR Cookie Law JavaScript GDPR Consent Plugin: https://jablonczay.com/gdpr-cookie-law-responsive-javascript-gdpr-consent-plugin/documentation/ | DEMO
  26. YouTube Officially Launches Ads You Can Skip: http://techcrunch.com/2010/12/01/youtube-officially-launches-ads-you-can-skip/

See Also

Advertising | Advertisement | Ad Unit | Ad Network | IAB