Branded Content

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Branded Content is a form of video, game, music, image or text article intended to go viral and/or create a meme in order to take advantage of the instantaneous nature of the internet as a communication platform. Branded Content is typically released via Social Media sharing tools and/or Social Networks in the hopes to enjoy their network effects (i.e. capitalize on Metcalfe's Law) for the purpose of creating a quick buzz (interest/awareness) about a particular organization, fundraising effort, project, website, company, brand, product or service.

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See Also

Ad Units | OTT