Mobile Advertising

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Mobile Advertising is one of the fastest growing (but also likely overly-hyped) advertising media.

Mobile Stats

   * The latest wave of post-iPhone smart phones have put mobile:
      - social networking
      - search
      - location based services 
      - gaming
      - video
     into the fast lanes of user adoption.
   * Data usage is up 39% in a year.
   * Over 70 million mobile customers have already used mobile search.
   * Over 40 million (more) surf the mobile Web. 

[1]


Specifications

While no leading Standards organization has emerged to date, the MMA[2] and the IAB[3] are currently becoming de facto bodies in their respective areas of mobile advertising and marketing.

In addition, Google through its acquired Video (i.e. YouTube[4], On2[5], Omnisio[6], NextNewNetworks[7], Episodic[8], GreenParrotPictures[9], etc) and Ad expertise (i.e. DoubleClick[10], AdMob[11][12][13], AdScape[14], AdMeld[15], AppliedSemantics[16], Sprinks[17], dMarc[18], etc) has been an industry leader and trend setter as well in the area of mobile video ads.[19]


Formats

Significant R&D and marketing budgets are still being placed on research, development and testing Mobile Ad formats. No formats have emerged as "de facto" standards or become widely used across the entire industry, but some of the most popular formats being tested include bottom and top display banners (i.e. fixed images of 320x240 mobile-landscape mode and 240x320 mobile-portrait mode, 640x480 tablet, etc) and early examples of mobile video ads[20]. Responsive layout ad formats have increasingly been gaining traction as the way forward (rich ads that adjust to screen size and resolution on page load and expand/shrink based on orientation).






Resources


Tutorials


External Links

References

  1. Follow That User! - Time to Activate the Always-There Medium: http://www.mediapost.com/events/?/showID/OMMAMobile.04-29-09
  2. Mobile Marketing Association: http://mmaglobal.com/
  3. Interactive Advertising Bureau (IAB) - Mobile Advertising Overview: http://www.iab.net/mobileplatform
  4. Google To Acquire YouTube for $1.65 Billion in Stock: http://googlepress.blogspot.ca/2006/10/google-to-acquire-youtube-for-165_09.html
  5. Google to Acquire On2 Technologies : http://googlepress.blogspot.ca/2009/08/google-to-acquire-on2-technologies_05.html
  6. Google acquires Omnisio for video annotations: http://news.cnet.com/8301-1023_3-10002898-93.html
  7. YouTube Acquires Next New Networks, Introduces 'YouTube Next' Training Squad: http://techcrunch.com/2011/03/07/youtube-acquires-next-new-networks-introduces-youtube-next-training-squad/
  8. Google Acquires Online Video Hosting Platform Episodic: http://techcrunch.com/2010/04/02/google-acquires-online-video-hosting-platform-episodic/
  9. Google Acquires Video Processing Startup (Green Parrot Pictures): http://mashable.com/2011/03/15/google-green-parrot-pictures/
  10. Google to Acquire DoubleClick : http://googlepress.blogspot.ca/2007/04/google-to-acquire-doubleclick_13.html
  11. Google to Acquire AdMob: http://googlepress.blogspot.ca/2009/11/google-to-acquire-admob_09.html
  12. We’ve officially acquired AdMob!: http://googleblog.blogspot.ca/2010/05/weve-officially-acquired-admob.html#!/2010/05/weve-officially-acquired-admob.html
  13. Google Acquires AdMob For $750 Million: http://techcrunch.com/2009/11/09/google-acquires-admob/
  14. Google Acquires Adscape Media: Interactive Online Gaming Advertisement and Gaming System Developers: http://www.seobythesea.com/2007/02/google-acquires-adscape-media-interactive-online-gaming-advertisement-and-gaming-system/
  15. Google Acquires AdMeld For $400 Million: http://techcrunch.com/2011/06/09/google-acquires-admeld-for-400-million/
  16. Google Acquires Applied Semantics : http://googlepress.blogspot.ca/2004/04/google-acquires-applied-semantics.html
  17. Google Acquires Sprinks: http://www.searchnewz.com/searchnewz-12-20031105GoogleAcquiresSprinks.html
  18. Google acquires dMarc Radio for $102 million: http://www.informationweek.com/google-acquires-dmarc-radio-for-102-mill/177100734
  19. wikipedia: List of acquisitions by Google
  20. (Mobile-compatible) InStream Video Ads (YouTube): http://www.google.com/ads/mobile/ad-formats/display-ads.html#tab=youtube-2
  21. Video ad formats available in the AdWords for video tool: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375464

See also

Mobile | Advertising