M-Commerce

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Mobile-Commerce (commonly refered to as M-Commerce, mCommerce, Mcommerce or U-Commerce, owing to the ubiquitous nature of its services; also abbreviated mCom, m-com, M-com, Mcom, U-Com, u-Com or uCom) is the use of mobile communications technologies for commercial value exchange, and typically refers to consumer-facing sales of products and services. [1]

It is most commonly associated with the ability to conduct commerce using a mobile device e.g. a mobile phone (or cell phone), a PDA, a smartphone while on the move, or other emerging mobile equipment, such as an automobile dashtop mobile device (for example: Garmin GPS units).

In an academic definition (Tiwari and Buse, 2007, p. 33) it is characterized in the following terms:

   "Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is 
    initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device."

[2]




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References

  1. What is M-Commerce?: http://www.themanager.org/pdf/M-Commerce.PDF
  2. The Mobile Commerce Prospects - A Strategic Analysis of Opportunities in the Banking Sector: http://www.mobile-prospects.com/publications/files/HamburgUP_Tiwari_Commerce.pdf
  3. PayPal Is Putting Some Mobile Magic Back In The Web with "One Touch" M-Payment solution: http://readwrite.com/2015/04/28/paypal-one-touch-mobile-web
  4. wikipedia: Apple Pay
  5. wikipedia: Google Wallet
  6. Google Wallet FAQ: http://www.google.ca/wallet/faq.html
  7. RBC cards using VISA PayWave: http://www.rbcroyalbank.com/credit-cards/visapaywave/
  8. 42% of Mobile Homepages Risk Setting Wrong Expectations for Their Users: https://baymard.com/blog/mobile-homepage-usability

See Also

E-Commerce | E-Business | Mobile Technology | Pornography