Mobile TV

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Sharp's Aquos MobileTV handset

Mobile TV is a generic term commonly used to describe video services which are portable and/or dynamic in nature.


Mobile TV is a term which has received massive amounts of hype (in the Western hemisphere especially), orginating particularly with Western Europe beginning in 2005, and seeming to gradually fade out towards the end of 2007 and almost ignored by early 2008. It was being marketed by Telecommunications companies (primarily, the nations' major Telcos) as the next generation of TV services.

Services (or products) for mobile devices which are capable of trasnmiting/displaying video, or even, those mobile technologies which demonstrate some type of unique interactivity have been considered or promoted as Mobile TV services (or products).

Because of this, there has been quite a bit of confusion and ambiguity around what truly comprises Mobile TV, leading to a great deal of misunderstandings on the part of the would be end-users (or the Consumers) as to what exactly a Mobile TV product and/or service should look and act like. There are also no widely accepted industry standards for functionality, design, and perhaps most importantly, no clear business model for ensuring the profitability of such products/services.

According to wikipedia, MobileTV could be - but is not limited - to the following definition: "pay TV service broadcast on mobile phone networks or received free-to-air via terrestrial television stations from either regular broadcast or a special mobile TV transmission format".[1]

It goes on to add that Online Video, particularly television shows streamed live or recorded TV programs streamed progressively or downloaded, but also including vodcasts (video podcasts) automatically archived and stored on the mobile device for later viewing may also constitute a valid form of MobileTV.


Specifications

Definition

To truly define Mobile TV based on its characteristics, however, may be more a more simplistic approach than trying to group individual products or services which accurately and sufficiently demonstrate those characteristics.

Mobility

  • Possessing the potential for motion or change.


Television

  • Moving images and sounds transmitted over a distance.


Mobile TV is thus: 

Moving images and sounds transmitted over a distance, to a device possesing the potential for motion or change.


Mobile TV is any audio or video signal transmitted over time and distance to a receiving device, possibly, but not necessarily, while on the go. [5]


Ecosystem

In a typical Mobile TV Ecosystem, there are a number of players (critical nodes, or, members of the ecosytem) including:

  • Advertisers (broad group including "Creative" Ad companies such as Marketing Firms, PR Firms, Affiliate Networks and Ad Networks)
  • Aggregators
  • Broadcasters
  • Carriers (also known as Network Carriers, Network Operators, or Service Providers)
  • Legislators (for instance, Judicial Authorities such as the FCC, Supreme Court, Government, or other geo-political forces)
  • Producers
  • Publishers
  • Retailers
  • Subscribers (i.e. the end Users, also commonly used synonymously with Consumers which is a more catch-all term)


Consumers

Consumers, who were beginning to feel the effects of a major credit crunch by the end of 2008 and massively scaled back their expenditures, mostly realized that it was yet another attempt by the telcos to over-charge them for telecommunication service, by creating a totally new and unnecessary product line.


Creators

Creators of content (Publishers, Producers, etc...) saw the opportunity to increase revenues by creating Mobile-specific versions of their content, also known as Mobisodes. This met with mixed results, while a select few campaigns were successful, the majority were a flop and/or total failure.


Exchangers

Exchangers of goods and services (Advertisers, Retailers, Aggregators, etc...) typically welcomed the Mobile Revolution with open arms, thinking that the Mobile device was a much more personal medium than the Television or even family computer had historically been (due primarily to the varied use-cases and people using the devices, as compared to on Mobile, where each person tended to have acccess to and use only their own device).



Hardware


EmbedVideo does not recognize the video service "googlevideo".
EmbedVideo was given an illegal value for the alignment parameter "thumb". Valid values are "left", "center", or "right".

Streaming Sticks


Providers

OTT

Over-The-Top content (commonly abbreviated OTT) essentially means multimedia transmitted "over-the-top" of an existing business model and/or communication/transmission medium. In reference to mainstream media content it was initially coined to refer specifically to the broadcast delivery of live audio, video, and other real-time media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. The term has been broadened recently to refer to any mainstream studio-produced content originally intended for another medium, but instead accessed on an on-demand basis as archived content (thus including all forms of episodic viewing, not just first-run airings and live content such as sports, concerts and special events).[6][7]

While the exact determination between VOD, OTT and regular Online Video has become quite vague and open to interpretation, the subscription-based Business Model and “First Broadcasting rights” scheme of OTT contrasts sharply with the VOD consumer behavior of one-time purchasing or single-consumption/limited-time rental of archived video or audio content from an ISP, such as pay television, PPV or an IPTV video service where receiving equipment is rented by the users (like AT&T U-Verse). OTT, in particular, refers to content that arrives from a 3rd party - such as Hulu, Netflix, or less reputable sources like PutLocker, 123movies, etc - and is delivered to an end-user's device they already owned (like a Laptop, Tablet, or Mobile), leaving the ISP only the role of transporting IP data packets and initially (particularly back to 2007-2013) in some cases turning a blind eye to copyright infringement while profiting from growth of their internet subscribers due to the potential to access “almost any content” offered by transmission of pirated content through unofficial OTT-type services (along with the few legitimate services who essentially benefited & grew on the backs of ISP’s infrastructure).

However, by the same token potentially experiencing increased costs through networking equipment and operations via drastically increased bandwidth demands for a consumer internet service not initially designed for such high load as thousands of "cord-cutters" started getting all their video content via the Internet, 2015 onward saw ISP’s increasingly lobbying for a cut of the OTT profits and changes to Net Neutrality laws so they could “police content” transmitted through their network infrastructure. Official IPTV network rollouts were expected to in some senses lessen the burden on ISPs[8], as Telcos & Cable Providers move their entire video distribution platforms to Internet-based networked transmission technologies rather than Sattelite, Analog Terrestrial (over-the-air having been phased out in most developed countries from 2006-2016), or Digital Terrestrial TV (DTTV).[9].[10][11]

[34][35][36] [37] [38] [39] [40] [41] [42] [43] [44] [45] [46] [47] [48] [49] [50] [51] [52] [53] [54] [55] [56] [57] [58]

CTV

OTT is sometimes also categorized as the only option within the growing Connected Television (CTV) market, or, as an exclusively SmartTV services, but it is not specific to Connected or "Smart" TVs. In fact, OTT is just one vertical on CTV/SmartTV content experiences, along with traditional Online Video by using UGC streaming apps (such as YouTube, Vimeo, DailyMotion, etc), one-off content clips or multimedia accessed via web browser, or Mobile Video content "casted" from a local network device such as Mobile, Tablet, Laptop, USB thumb drive, etc.

Furthermore, OTT itself is of course not specific to CTVs/SmartTVs but can also be delivered to and consumed via Mobile, Tablet, Laptop/Desktop computer, and similar devices.

[59]

Telcos

USA

CANADA


JAPAN

SOUTH KOREA


EUROPE


MiViBES

MiViBES is a Mobile interactive Video Browser Extended Software for mobile devices/smart phones to use a standard web browser simultaneously while playing a video on the same screen. Current supported platforms: S60 Symbian 9.1, Maemo OS2008 (soon)


YouTube Mobile


Nico Nico Douga


Sagool


Freevo

Freevo is a Linux application that turns a PC with a TV capture card and/or TV-out into a standalone multimedia jukebox/VCR/PVR/HTPC. It uses MPlayer or Xine to play and record audio and video. It is optimized for use with a TV+remote.

"Imagine a world where the tv guide is liquid, where the time slots are organised to suit your schedule. Imagine a place you can store all of your music, movies and photos for you and your family to enjoy. Imagine having access to all your games, podcasts, upto the minute weather and news reports. Imagine doing all of this for free. What a wonderful world that would be...

Freevo is an open source HTPC media centre software integrating PVR / DVR funtionality along with music, video, gaming, home automation and more. It is written in python and uses existing popular software such as mplayer, xine and vlc. Primarily aimed at the Linux platform it is also possible to run on OSX and for the determined on Windows. It is the main mythtv alternative. "


MythTV

MythTV is a Free Open Source digital video recorder (DVR) project distributed under the terms of the GNU GPL. It has been under heavy development since 2002, and now contains most features one would expect from a good DVR (and many new ones that you soon won't be able to live without).


ROK


Others


Resources

[66] [67] [68]


Tutorials


External Links



References

  1. ↑ wikipedia:Mobile TV
  2. ↑ SchemaWeb - MobileTV: http://schemapedia.com/schemas/mobiletv
  3. ↑ Association of Radio Industries and Businesses (ARIB) -- Overview of ARIB Standards (STD-B24): https://www.arib.or.jp/english/std_tr/broadcasting/desc/std-b24.html
  4. ↑ WWVi's comments on ARIB BML: http://xml.coverpages.org/WWVI-bml-review-en.html
  5. ↑ wikipedia:Mobile TV
  6. ↑ wikipedia: Over-the-top content (OTT)
  7. ↑ Over-the-top-TV (OTT) definition: http://www.itvdictionary.com/definitions/over-the-top_definition.html
  8. ↑ IPTV could be slowing cord-cutting: http://www.yorkregion.com/news-story/6816549-iptv-could-be-slowing-cord-cutting/
  9. ↑ The various methods of TV transmission : http://www.tecnicontrol.pt/en/wiki/item.html?id=81-the-various-methods-of-tv-transmission
  10. ↑ wikipedia: Internet television#Comparison with IPTV
  11. ↑ Why these five well-known online services snub Canada: https://www.thestar.com/business/2016/01/04/why-are-these-five-well-known-online-services-snubbing-canada.html
  12. ↑ Hulu Acquires AT&T’s 10% Stake (AOL Time-Warner portion of original Hulu partnership) in Streaming Venture for $1.43 Billion: https://variety.com/2019/digital/news/hulu-acquires-att-stake-1-43-billion-1203190132/
  13. ↑ With Disney in Control, Hulu Buys Out AT&T Stake for $1.4 Billion: https://www.bloomberg.com/news/articles/2019-04-15/hulu-now-majority-controlled-by-disney-to-buy-out-at-t-s-stake
  14. ↑ ‘The Mandalorian’ Ending Reveals A Core Problem With Disney Plus: https://www.forbes.com/sites/paultassi/2019/12/28/the-mandalorian-ending-reveals-a-core-problem-with-disney-plus/#184d042e5bca
  15. ↑ Disney+ Bundle Will Include Hulu and ESPN+ For Discounted Price: https://www.indiewire.com/2019/08/disney-plus-hulu-espn-bundle-1202163780/
  16. ↑ Comcast Starting New Digital TV/Video Service For Unlicensed Content: http://www.mediapost.com/publications/article/256329/comcast-starting-new-digital-tvvideo-service-for.html (looks to be a Facebook Video & Google YouTube competitor in UGC VOD)
  17. ↑ Verizon CEO Lowell McAdam says Verizon OTT Product Coming in Second Half of 2015: http://www.multichannel.com/news/news-articles/mcadam-verizon-ott-product-coming-second-half/386678
  18. ↑ Verizon Crafting OTT Business Models: http://www.lightreading.com/video/ott/verizon-crafting-ott-business-models/d/d-id/711628
  19. ↑ Verizon jumps into OTT service; Sprint nixes spectrum auction: http://searchtelecom.techtarget.com/news/2240230792/Verizon-jumps-into-OTT-service-Sprint-nixes-spectrum-auction
  20. ↑ Verizon's OTT mobile video service will support sponsored data, completes $4.4 Billion USD deal to acquire AOL: http://www.fiercewireless.com/story/verizons-ott-mobile-video-service-will-support-sponsored-data/2015-06-23
  21. ↑ Verizon Makes Play For Intel Media’s OTT TV Assets: http://www.multichannel.com/news/tv-everywhere/verizon-makes-play-intel-media-s-ott-tv-assets/306845
  22. ↑ Dish Unveils Sling TV: http://www.multichannel.com/news/technology/dish-unveils-sling-tv/386592
  23. ↑ Dish's new Sling TV Internet TV service starts at $20, features ESPN, Disney Channel, CNN, TNT, and other Premium Cable channels: http://www.cnet.com/news/dish-launches-20-sling-tv-streaming-video-service-with-channel-lineup-that-includes-espn-disney/
  24. ↑ OTT Video Finds Sweet Spot - Niche Content: http://www.mediapost.com/publications/article/282861/ott-video-finds-sweet-spot-niche-content.html
  25. ↑ BBC iPlayer Deal Makes Sky The One To Watch As Streaming Wars Heat Up: https://www.mediapost.com/publications/article/343325/bbc-iplayer-deal-makes-sky-the-one-to-watch-as-str.html
  26. ↑ BBC iPlayer breaks records over the holiday period: https://mobilemarketingmagazine.com/bbc-iplayer-breaks-records-over-the-holiday-period
  27. ↑ Fox Corp. Buys Free, Ad-Supported (SmartTV-focused) video streaming app Tubi For $440 Million: https://www.mediapost.com/publications/article/348627/fox-corp-buys-free-ad-supported-streamer-tubi-fo.html
  28. ↑ Everything you need to know about ESPN's streaming service: https://www.businessinsider.com/what-is-espn-plus
  29. ↑ UFC makes ESPN+ streaming service the exclusive home of all future pay-per-view fights: https://www.theverge.com/2019/3/18/18271607/ufc-espn-plus-pay-per-view-exclusive-rights
  30. ↑ YouTube Leanback offers effortless viewing: https://youtube.googleblog.com/2010/07/youtube-leanback-offers-effortless.html
  31. ↑ YouTube is killing its ‘leanback’ TV interface for the web ‘soon’: https://9to5google.com/2019/09/16/youtube-leanback-tv-interface-disabled-soon/
  32. ↑ YouTube Leanback officially launches -- on Google TV: https://youtube.googleblog.com/2010/10/youtube-leanback-officially-launches-on.html
  33. ↑ YouTube to Shut Down Leanback Web TV Interface on October 2: https://variety.com/2019/digital/news/youtube-leanback-tv-pc-interface-october-2-1203337257/
  34. ↑ Scripps Launches TV Everywhere, Complete With Targeted Advertising -- HGTV, Food Network, Travel Channel all now livestreaming: http://www.adweek.com/news/television/scripps-launches-tv-everywhere-complete-targeted-advertising-166650
  35. ↑ Over-the-Top application (OTT): http://www.techopedia.com/definition/29145/over-the-top-application-ott
  36. ↑ Is Over-The-Top Over? Oculus/Netflix Deal To Bypass Screens Altogether: http://www.mediapost.com/publications/article/259067/is-over-the-top-over-oculusnetflix-deal-to-bypas.html
  37. ↑ Video streaming face-off: Amazon Prime Instant Video vs. Netflix: https://www.consumerreports.org/cro/news/2015/06/netflix-vs-amazon-prime-video-streaming/index.htm
  38. ↑ Amazon Prime Canada – How To Get Amazon Instant Streaming in Canada: http://www.howtogetitincanada.com/amazon-prime-canada-how-to-get-amazon-instant-streaming-in-canada/
  39. ↑ OTT Player Roku Sets Sights On $100 Million IPO: https://www.mediapost.com/publications/article/306860/ott-player-roku-sets-sights-on-100-million-ipo.html
  40. ↑ People are using Netflix, Hulu, and Amazon Prime in very different ways: https://qz.com/1180832/people-are-using-netflix-hulu-and-amazon-prime-in-very-different-ways/
  41. ↑ YouTube, Fox Sports Deals Paint Complex Future For Streaming Sports Rights: https://www.mediapost.com/publications/article/313838/youtube-fox-sports-deals-paint-complex-future-for.html
  42. ↑ Big Tech’s Booming Bundles: https://500ish.com/big-techs-booming-bundles-25c9ada5eb1b
  43. ↑ OTT Is More Than Just An Acronym: https://www.mediapost.com/publications/article/323839/ott-is-more-than-just-an-acronym.html
  44. ↑ WarnerMedia Plans New Streaming Service For 2019, Challenges Netflix: https://www.mediapost.com/publications/article/326340/warnermedia-plans-new-streaming-service-for-2019.html
  45. ↑ Walmart Makes Major Move Into OTT With MGM Deal: https://www.mediapost.com/publications/article/326214/walmart-makes-major-move-into-ott-with-mgm-deal.html
  46. ↑ Everybody Wants To Be DTC Streaming Provider, But Can Market Support Them?: https://www.mediapost.com/publications/article/326412/everybody-wants-to-be-dtc-streaming-provider-but.html
  47. ↑ Streaming TV Viewing Hours On The Rise: https://www.mediapost.com/publications/article/327511/streaming-tv-viewing-hours-on-the-rise.html
  48. ↑ Endeavor Poaches WWE Network For Endeavor Streaming Business: https://www.mediapost.com/publications/article/330550/endeavor-poaches-wwe-network-for-endeavor-streamin.html
  49. ↑ Streaming TV is about to get very expensive – here's why: https://www.theguardian.com/tv-and-radio/2019/jun/27/streaming-tv-is-about-to-get-very-expensive-heres-why
  50. ↑ TiVo Survey - OTT Viewing Time Approaching Live TV: https://www.mediapost.com/publications/article/340941/tivo-survey-ott-viewing-time-approaching-live-tv.html
  51. ↑ The Streaming War to End All-You-Can-Eat Streaming Wars: https://www.fairpayzone.com/2019/11/the-streaming-war-to-end-all-you-can.html
  52. ↑ The Fallacy Of The Streaming Wars: https://www.mediapost.com/publications/article/343414/the-fallacy-of-the-streaming-wars.html
  53. ↑ Will Streaming And Media Concentration Lead To Another Vast Wasteland?: https://www.mediapost.com/publications/article/344133/will-streaming-and-media-concentration-lead-to-ano.html
  54. ↑ Streaming Now Accounts For 25% Of U.S. TV Usage: https://www.mediapost.com/publications/article/354705/streaming-now-accounts-for-25-of-us-tv-usage.html
  55. ↑ U.S. Now Has More Streaming Subscriptions Than People - Report: https://www.mediapost.com/publications/article/362237/us-now-has-more-streaming-subscriptions-than-peo.html
  56. ↑ WarnerMedia-Discovery Merger Analysis - Streaming ls Crucial, Linear TV Counts Too: https://www.mediapost.com/publications/article/363331/warnermedia-discovery-merger-analysis-streaming-l.html
  57. ↑ Why Do "Streaming TV" Services Keep Getting More Expensive?: https://www.howtogeek.com/782226/why-do-streaming-tv-services-keep-getting-more-expensive/
  58. ↑ Streaming Is Too Big for Its Own Good: https://www.wired.com/story/streaming-too-big/
  59. ↑ Connected TV (CTV) Ad Fraud Scheme, SneakyTerra, Discovered: https://www.mediapost.com/publications/article/361143/ctv-ad-fraud-scheme-sneakyterra-discovered.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121630&hashid=WT-S7eg_Qy9dMw1njzJ5pULuSqY
  60. ↑ Introducing a New Streaming TV Service From Comcast: http://corporate.comcast.com/comcast-voices/a-new-streaming-tv-service-from-comcast
  61. ↑ Comcast Announces a Streaming Video Platform of Its Own (hopes millennials will watch YouTube and other Web videos on TV): http://www.adweek.com/news/television/comcast-finally-announces-streaming-video-platform-its-own-167237
  62. ↑ Viacom, DirecTV Now Sign Carriage Pact: http://www.multichannel.com/news/ott/viacom-directv-now-sign-carriage-pact/408200
  63. ↑ Sony To Take Viacom Over-The-Top: http://www.multichannel.com/news/tv-apps/sony-take-viacom-over-top/383701
  64. ↑ Viacom Inks Pact with Sony for Internet TV Service: http://variety.com/2014/digital/news/viacom-inks-pact-with-sony-for-internet-tv-service-1201302566/
  65. ↑ Viacom, Sony OTT deal: http://advanced-television.com/2014/09/11/viacom-sony-ott-deal/
  66. ↑ wikipedia: Internet and Mobile Association of India (IAMAI)
  67. ↑ Road map soon for OTT players like Netflix, Zee 5 to help make content code ‘clearer’: https://www.msn.com/en-us/news/newsindia/road-map-soon-for-ott-players-like-netflix-zee-5-to-help-make-content-code-clearer/ar-BB1cQ9pY
  68. ↑ Netflix, Hotstar opt for self-regulation in India to ward off criticism: https://theprint.in/opinion/netflix-hotstar-opt-for-self-regulation-in-india-to-ward-off-criticism/509108/

See Also

Mobile | TV | XMLTV | DVR | Mobile Video | Recommendation | Widget | Branded Content

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