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Research & Development (also referred to as Research & Design; commonly abbreviated R&D) is the process of performing market research with the goal of developing a new product, product line, service or brand. Sometimes, R&D activity can also lead to spin-offs of new business units, new companies, or mergers & acquisitions of other existing companies to bolster a new business initiative or takeover a portion of an existing business market sector.


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Business | Marketing | Entrepreneurship