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An Advertisement is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. [1]


Television advertisement

"A television advertisement or television commercial (often just commercial or advert (US) or ad (UK) is a span of television programming produced and paid for by an organisation that conveys a message. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to sell every product imaginable over the years, from household products to goods and services, to political campaigns. The effect of television advertisements upon the viewing public has been so successful and so pervasive that it is considered impossible for a politician to wage a successful election campaign, in the United States, without use of television advertising. In certain countries, France or Japan for instance, political advertisement is forbidden on television." [2]


Standards

Display

IAB

DART

Video

VAST

[5][6][7][8]


Open Video Ads

OpenVideoAds is a project to support all the major ad formats (VAST, DART, VPAID, IAB interactives, etc).


VPAID

[10][11][12]


DART for Video






EXAMPLES


Tools


Resources


Tutorials


External Links

References

  1. Wikipedia: wikipedia:Advertising
  2. Wikipedia: wikipedia:Television advertisement
  3. Schema documentation for vast.xsd: http://www.iabuk.net/media/images/VASTXMLSchemaDefinitionsXSD_6254.pdf
  4. VAST example: http://www.longtailvideo.com/support/sites/all/modules/ova/ova.jwplayer.5x/dist/templates/wrapper/vast1-wrapper.xml
  5. Brightcove - VAST Ad Formats and Format Codes: http://support.brightcove.com/en/docs/vast-ad-formats-and-format-codes
  6. Brightcove - Using the VAST Standard in Brightcove Players: http://support.brightcove.com/en/docs/overview-using-vast-standard-brightcove-players
  7. Brightcove - Developing an Ad Rules SWF: http://support.brightcove.com/en/docs/developing-ad-rules-swf
  8. VAST Wrapper: http://support.brightcove.com/en/docs/vast-wrapper-ads
  9. OVA March 2011 - What's New?: http://developer.longtailvideo.com/ova/wiki/OvaRCNotes-011211-3
  10. IAB Releases New Video Player-Ad Interface Definitions Guidelines – VPAID: http://www.reelseo.com/iab-vpaid/
  11. Brightcove - Introduction to VPAID: http://support.brightcove.com/en/docs/introduction-vpaid
  12. Brightcove - Developing VPAID SWFs: http://support.brightcove.com/en/docs/developing-vpaid-swfs
  13. Responsive Banner Ads with HTML5 and CSS3: http://matthewjamestaylor.com/blog/responsive-banner-ads

See Also

Ad Units | Mobile Marketing | OVA | VAST