Google

Google is the undisputed leader in providing keyword-based search services and as a result the most pervasive, widely used and highly trafficked Search Engine.

Market Dominance

Google's market dominance was solidified when major competitor in the search marketplace Yahoo! (who, while still reeling from having rejected and successfully fended off an aggressive takeover bid from Microsoft) was convinced to sign a search deal with Google (as part of their defense from Microsoft). Many are calling Yahoo!'s move bold and aggressive, and just what the company needed to stave off the Microsoft takeover, however even more will tell you this is the real-world equivalent of having swallowed a poison pill to keep your opponent away just because they feel bad that your time is short. In any case, Google has solidified itself as the world's leading search engine for the foreseeable future.

Censorship

Google has been caught on numerous occasions to be censoring the internet traffic it drives through its search engine, especially by filtering out certain sites, pages, documents and content entries it (or its major partners) has deemed undesirable. This includes but is not limited to:

• content it or its various teams of moderators (often outsourced consultants) deem "fake news"
• content "alleged to be offensive" by a sufficiently large number of users (via content "Flagging"/feedback capabilities, which can easily be abused)
• content deemed undesirable by a government or ruling faction in a country in which they do business (typically just filtered within that country, but sometimes even more controversially extended to other jurisdictions)

Favoritism

Google has been accused of anti-competitive and monopolistic practices, such as bundling exclusively their own products/services in their Chrome browser (as in promoting Google Search over Bing, Yahoo!, DuckDuckGo & other search engines), in their search results (i.e. bubbling up Google-based results above competitors, even without the Google results necessarily being a better match to the query) or on their devices (such as aggressively pushing Google products/services via Android devices and making mandatory Google-related services run in the background, and in some cases even keeping competitors' offerings off the Android platform by blocking sales, downloads and/or listings in the Google Play store).

Technology

Google's technology varies in nature and usage but tends to focus on the management and retrieval of information, with their leading services being those that revolve around their industry and market-leading Search Engine technology. Google's search algorithms tend to use statistical analysis of the link structure of web documents (i.e. indexing and analyzing documents that link to other documents) as opposed to just looking at the number of times a given search keyword appears within a document, web page or other indexed resource.

Limitations

This approach may have limitations, as the amount of links to study increases exponentially.

Business Model

In 2003 Google hired a number of prominent executives form the advertising industry into their executive branch. The company quickly began re-shaping its business model as an academic Search Engine and software provider, into that of a major advertising company focused on selling ad impressions next to the millions of queries and result pages generated through its search engine every day.

Search

The core of Google's technology and original service offering is its Search Engine, built on its massive web index and PageRank algorithms. Since its original launch, "google" has become a household term used synonymously with the appropriate term it describes, search (i.e. "to google something on the web", as opposed to "to search something').

• Google Search: http://www.google.com/
• Google's Search Algorithm Updates: http://searchengineland.com/library/google/google-algorithm-updates
• How Search algorithms work: https://www.google.com/search/howsearchworks/algorithms/

Algorithm

• Google Algorithm Update History: https://moz.com/google-algorithm-change
• Google BERT Update Impacts 10% Queries & Has Been Rolling Out All Week: https://www.seroundtable.com/google-bert-update-28427.html
• Google Chrome to identify and label slow websites: https://techcrunch.com/2019/11/11/google-chrome-to-identify-and-label-slow-websites/

Web Vitals

• Web Vitals: https://web.dev/vitals/
• Tools to measure Core Web Vitals: https://web.dev/vitals-tools/

Trends

• Google Trends: http://www.google.com/trends

Instant

• Google Instant: http://www.google.com/instant

Suggest

Google Suggest serves two purposes, the first is to attempt to correct spelling mistakes when searching, and the second is to power Google Instant's autocomplete functionality.

• Google Suggest - How Autocomplete works: http://support.google.com/websearch/bin/answer.py?hl=en&answer=106230
• Google Suggest API (unofficial): http://google.com/complete/search?output=toolbar&q=Mobile+TV

Advertising

The company received much criticism about its shift to an ad-focused business model, especially from long-time supporters and advocates of the quality of the search engine. Many criticized the fact that Google had a major, possibly once-in-a-company-lifetime opportunity to revinvent the entire global E-commerce business model and affect the way business is conducted on a global scale, but instead, opted to follow tired old systems and turned to Advertising to generate the majority of their revenues.

AdWords

AdWords is the name of Google's proprietary ad serving solution which serves ads based on particular keywords typed into the system's search engine (at various Google-owned web properties, including Search, Video Search, Maps, Gmail, YouTube, etc...).

• AdWords: http://adwords.com
• What is Google AdWords?: http://adwords.google.com/support/aw/bin/answer.py?hl=en&topic=115&answer=6084
• Google AdWords -- Keyword Tool: https://adwords.google.co.uk/select/KeywordToolExternal
• Google AdWords - traffic estimates tool: https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_STATS#search.none
• Google AdWords -- HTML5 Ad asset validator: https://h5validator.appspot.com/adwords#/asset

Google Web Designer

• Google Web Designer: https://www.google.com/webdesigner/
• Google Web Designer - HTML5 Toolkit: https://www.richmediagallery.com/resources/html5-toolkit#h5ToolkitPath:%2Fhtml5%2Ftoolkit%2Fgoogle-web-designer~

Display Planner

• Google Display Planner: https://adwords.google.com/da/DisplayPlanner/Home (tool for managing how your AdWords ADs get displayed and what actions pay what amount to the Publisher, historical costs, traffic estimates, etc)

AdSense

AdSense uses contextual advertising techniques and algorithms to analyze the content of a page, as well as the links coming in and going out to generate a profile and rank of the "best" ads to show next to the content on the given page.

• AdSense: https://www.google.com/adsense/
• What is Google AdSense?: https://www.google.com/adsense/support/bin/answer.py?answer=9712&topic=13488
• Google Adsense: Not Worth the Time, Not Worth the Effort: http://www.webupon.com/Money-Making/Google-Adsense-Not-Worth-the-Time-Not-Worth-the-Effort.380377/1
• Google AdSense - The top 5 optimization tips straight from Google: http://www.zdnet.com/blog/seo/google-adsense-the-top-5-optimization-tips-straight-from-google/2520?tag=nl.e539

FLoC

• What is Federated Learning of Cohorts (FLoC)?: https://web.dev/floc/
• Google Blog - Privacy, sustainability and the importance of “and”: https://blog.google/products/chrome/privacy-sustainability-and-the-importance-of-and/

Privacy Sandbox

• Privacy Sandbox https://privacysandbox.com/

Topics API

• Google -- Topics API spec: https://github.com/jkarlin/topics
• Topics: https://privacysandbox.com/proposals/topics
• The FLEDGE API: https://developer.chrome.com/docs/privacy-sandbox/fledge/ | DEMO

Privacy Budget

• Combating Fingerprinting with a Privacy Budget: https://github.com/bslassey/privacy-budget

• Technical Comments on Privacy Budget (WHITEPAPER): https://mozilla.github.io/ppa-docs/privacy-budget.pdf

Analytics

Basic Behavioral Targeting accomplished via JavaScript which enables a company, or individual, to track views and hits within their website with full statistics keeping including hourly/daily/weekly/monthly charts, which can further be broken down by demographics.

• Google Analytics: http://www.google.com/analytics/
• Server-side Google Analytics for Mobile Websites: http://code.google.com/mobile/analytics/docs/web/
• Event Tracking Guide: http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html
• Collect "Campaign" data with custom URLs: https://support.google.com/analytics/answer/1033863?hl=en
• GA -- Dimensions & Metrics Explorer: https://developers.google.com/analytics/devguides/reporting/core/dimsmets

Tag Manager

• Google Tag Manager: https://www.google.com/analytics/tag-manager/ | API | DOCS

• Improve performance and security with "Server-Side GTM Tagging": https://blog.google/products/marketingplatform/360/improve-performance-and-security-server-side-tagging/

Optimize

• Google Optimize: https://www.google.com/analytics/optimize/ | TOOLS
• GOOGLE OPTIMIZE HOW TO GUIDE: https://www.seerinteractive.com/blog/google-optimize-how-to-guide/

DoubleClick

DoubleClick AdExchange is the re-branded advertising network after Doubleclick was acquired by Google. The publisher-facing side of this ad network is called Doubleclick For Publishers (commonly abbreviated as DFP), while the advertiser side of the network is known as DoubleClick AdExchange.

• Announcing the New DoubleClick Ad Exchange: http://www.doubleclick.com/insight/blog/archives/doubleclick-advertising-exchange/announcing-the-new-doubleclick-ad-exchange.html
• Google Opens Ad Market to Sell Empty Spots and Google Users to Advertisers: http://www.wired.com/epicenter/tag/adexchange/
• Google announces DoubleClick AdExchange: http://aimgroup.com/index.php/article/google-announces-doubleclick-adexchange
• Google Launches New Ad Marketplace; Display Ads Will Never Be the Same: http://mashable.com/2009/09/17/google-doubleclick-ad-exchange/
• Google announces DoubleClick AdExchange: http://aimgroup.com/index.php/article/google-announces-doubleclick-adexchange
• Introduction to advertising with Double-click For Publishers (DFP): https://support.google.com/dfp_premium/answer/6022000?hl=en

Map Overlays

• Google Working On Introducing Map-View Advertisements: http://gorumors.com/google-working-on-introducing-map-view-advertisements/275148

GMAIL

• Gmail: http://gmail.com
• Gmail Inbox - ATOM feed (endpoint): https://<username>:<password>@mail.google.com/mail/feed/atom/
• Gmail Using advanced search: http://mail.google.com/support/bin/answer.py?hl=en&answer=7190

Payments

Google Pay

• What Is Google Pay, and What Can You Do With It?: https://www.howtogeek.com/702118/what-is-google-pay-and-what-can-you-do-with-it/

Checkout

• Google Checkout: https://checkout.google.com

One Pass

Google will take 10% of all purchases made over One Pass (i.e. 10 cents on the dollar).

• Google One Pass: http://www.google.com/onepass
• Google woos publishers with One Pass: http://www.ft.com/cms/s/0/7ff86210-39db-11e0-8dba-00144feabdc0,s01=1.html

Google Retail

Google Retail (also known as Buy on Google) is an E-Commerce platform for merchants offering similar B2C sales options as other platforms like Amazon, Magento, Etsy, Shopify, etc.

• Google Retail listings: https://www.google.com/retail/listings/

Applications

• Google API - Console: https://code.google.com/apis/console/

Search

Google's Search technology is by many accounts the "secret sauce" to the company's success, and at least, it was what initially propelled the name "Google" into a common household term and soon after made it a verb where "googling" something became synonymous with searching for it online.

Suggest

• Google Suggest: http://www.google.com/webhp?complete=1&hl=en
• What Would Google Suggest?: http://jimbojw.com/wiki/index.php?title=What_Would_Google_Suggest%3F
• Google Suggest API - sample query: http://www.google.com/complete/search?hl=en&client=suggest&js=true&q=Mobile+TV
• Google Suggest Venn Diagrams: http://googlesystem.blogspot.com/2010/10/google-suggest-venn-diagrams.html
• Cloning Google Suggest With Ajaxac: http://www.phpriot.com/articles/google-suggest-ajaxac

Rich Snippets

Rich Snippets (also in beta stages known as Microdata/Microformat & RDFa Enhanced Results) are a major initiative to support RDFa and metadata markup on websites in the Google search result rankings, such that a site without RDFa will continue to show up as plain text with a link, while sites with RDFa markup will be displayed with an enhanced result listing, showing additional Semantic information such as large product/service posters and images, star ratings, review summaries, event calendar popups, etc... depending on the type of content and the corresponding markup used to describe it.

• Google Rich Results snippets tester: https://search.google.com/test/rich-results | EXAMPLE - FAQ
• Google help -- Understand how "structured data" works: https://developers.google.com/search/docs/guides/intro-structured-data?visit_id=637132310315695554-101342322&hl=en&rd=1#structured-data-guidelines
• Google's own RDF vocabulary list: http://rdf.data-vocabulary.org/rdf.xml
• Beyond Rich Snippets -- Semantic Web Technologies for Better SEO: http://www.seoskeptic.com/beyond-rich-snippets-semantic-web-technologies-for-better-seo/

• Your Roadmap to Featured Snippets: https://www.perficientdigital.com/insights/our-research/featured-snippets-guide

• Google -- Structure Data - gallery of data types: https://developers.google.com/search/docs/guides/search-gallery (Article, Book, Breadcrumb, Carousel, Course, Critic Review, Dataset, EmployerAggregateRating, Event, FactCheck, FAQ, HomeActivities, How-to, ImageLicense, JobPosting, JobTraining, LocalBusiness, Logo, Movie, EstimatedSalary, Podcast, Product, Q&A, Recipe, ReviewSnippet, SitelinksSearchBox, SoftwareApp, Speakable, Subscription, Video)

• Google dev docs -- Search - Understand how structured data works: https://developers.google.com/search/docs/guides/intro-structured-data?visit_id=637504462390452835-2767135469&hl=en&rd=1

Stadia

Stadia (launched in 2019) is a Cloud-based Gaming platform offered by Google where all graphics processing takes place "in the cloud", in order for there to guarantee high quality across a broad variety of devices.

• Google Stadia: https://store.google.com/magazine/stadia

Google Play

The Android platform's answer to Apple's "app store" and official source of Android mobile applications written in natively supported programming languages like Java, Kotlin, C/C++ (OS-level), or, one of the supported cross-platform frameworks (such as PhoneGap/Cordova, Flutter, Ionic, ReactNative, Xamarin, etc).

• Google Play: https://play.google.com/store/apps?hl=en

Hangouts

Released as a videoconferencing feature of the Google+ social networking rollout, Hangouts offers a multi-person live video chat with whiteboard, real-time discussion (text chat), interactive Google Docs editing, YouTube video search/viewing integration, and screen-sharing.

• Google Hangouts: https://plus.google.com/u/0/#hangouts
• Hangouts API: https://developers.google.com/+/hangouts/api/ | Getting Started
• Writing Hangout Apps (tutorial): https://developers.google.com/+/hangouts/writing

Calendar

• Google Calendar: http://www.google.com/calendar/
• iCalendar and Google Calendar Tools: http://alexking.org/projects/calendar-tools

What's Popular

• Google makes their own Digg, lets users pop stories: http://blogs.zdnet.com/Google/?p=1392&tag=nl.e589

gMaps

• Google Maps: http://maps.google.com | Directions API |
• Create a map from a published Google Spreadsheet: http://gmaps-samples.googlecode.com/svn/trunk/spreadsheetsmapwizard/makecustommap.htm
• Static Google Map creator: http://gmaps-samples.googlecode.com/svn/trunk/simplewizard/makestaticmap.html

Transit

• Google Transit - "Public Transit" routes: http://www.google.com/intl/en/landing/transit/#ymd (subway/bus/tram)
• Transit Japan (subway): http://www.google.com/intl/ja/landing/transit/#ymd

Google MOBILE

Google has not been quite as dominant a player in the mobile search engine market as it has been in the PC/browser -based search engine market. As a result the company has released a number of initiatives (such as the Android project and Open Handset Alliance), created hype for a gPhone which was never released, pushed mobile versions of their popular Gmail and Google Maps applications, and even attempted to build their own mobile browser.

• Google Mobile: http://m.google.com
• Google Mobile Maps: http://www.google.com/mobile/default/maps/index.html#

Google CHROME

The long-rumored Google web browser, code-named CHROME has been confirmed as of Sep. 1st, 2008. A comic-book/brand roadmap for Chrome was released through a common Google rumor-mill Blogoscoped.

• Google Chrome: http://blogoscoped.com/google-chrome/

Chrome Web Store

The "Chrome Web Store" is the official source of valid Chrome Extensions (i.e. browser plugins/add-ons).

• Google -- Chrome Web Store: https://chrome.google.com/webstore/category/extensions

Google TV

• More Google TV Details Emerge: http://mashable.com/2010/03/26/more-google-tv-details-emerge/
• Google makes TV smarter: http://www.zdnet.com/videos/events/google-makes-tv-smarter/425941
• Google TV in Action: http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/Google-TV-in-Action-71914.aspx
• Google TV - Implementation Tips: http://code.google.com/tv/web/docs/implement_for_tv.html

Chromecast

• Google Chromecast: http://www.google.com/intl/en/chrome/devices/chromecast/

Weather API

• Google Weather API: http://www.freecomputeradvice.net/2009/08/google-weather-api.html
• Google weather API -- condition images: http://www.blindmotion.com/2009/03/google-weather-api-images/
• Google Weather API in ColdFusion: http://googleweather.riaforge.org/
• Flash Weather using Google API: http://weatherdoll.com/google-weather.php
• Google Weather in C#: http://animaonline.blogspot.com/2007/07/google-weather-api.html

Visualization API

• Adding search power to public data: http://googleblog.blogspot.com/2009/04/adding-search-power-to-public-data.html

Google Earth

Search the Earth visually, using a 3D globe and data from GoogleMaps. Google Earth is currently available as a desktop client application.

• Google Earth: http://earth.google.com/
• Old Japanese maps in Google Earth unveil caste secrets, provoke fear of abuse: http://blog.taragana.com/index.php/archive/old-japanese-maps-in-google-earth-unveil-caste-secrets-provoke-fear-of-abuse/
• Maps from another world: http://googlemapsapi.blogspot.com/2007/12/maps-from-another-world.html

Translation

• Google Translate: http://translate.google.com/
• Length of translation for API: http://groups.google.com/group/google-ajax-search-api/browse_thread/thread/4ef945267028507a

Magazine

ThinkQuarterly

• Google's new monthly e-Magazine: http://thinkquarterly.co.uk/

Music

• Google Music: https://music.google.com/music/listen

Books

Google is leading one of the largest most ambitious projects ever attempted to digitize the world's Print Media. Everything form old books to manuscript, and newspapers to magazines.

• Google Books: http://books.google.com/
• Google Books API: http://code.google.com/apis/books/
• BCmoney Google Books integration: http://bcmoney-mobiletv.com/google/books/
• Google Books API example: http://googlecodesamples.com/books/php/BooksBrowser/index.php?queryType=all&maxResults=6&searchTerm=mobile+tv

News

• Google Reader (RSS aggregator tool): http://google.com/reader
• Google News Timeline: http://newstimeline.googlelabs.com/

Finance

Currency Converter

• Google Currency Converter: http://www.google.com/finance/converter?a=1&from=CAD&to=JPY

Shopping

• Google Marketplace: https://www.google.com/shopping (formerly Google Shopping, Froogle and other names)
• Google Shopping Becomes Marketplace, Supported By Google Express: https://www.mediapost.com/publications/article/335816/google-shopping-becomes-marketplace-supported-by.html

Moderator

• Google Moderator: http://www.google.com/moderator

Operating Systems

ANDROID

Android is the name of Google's Mobile Phone Operating System

• ANDROID Market (Google's version of AppStore): http://www.android.com/
• What is Android?: http://developer.android.com/guide/basics/what-is-android.html
• Google Projects for Android: http://code.google.com/android/
• Live-Android -- A LiveCD for Android: http://code.google.com/p/live-android/

See section: Android

Google VanityOS

• Google's VanityOS is Microsoft's dream: http://www.theregister.co.uk/2009/07/08/google_microsoft_phony_chrome_war/
• Skype for iPhone: One week, 2 million downloads: http://www.fiercevoip.com/story/skype-iphone-one-week-2-million-downloads/2009-04-08
• Google Voice app pulled from iPhone App Store: http://www.fiercevoip.com/story/google-voice-app-pulled-iphone-app-store/2009-07-28

App Engine

• AppEngine Dashboard: https://appengine.google.com/ | BCmoney-MobileTV.appengine - Dashboard
• 10 Easy Steps to use Google App Engine as your own CDN: http://www.digitalistic.com/2008/06/09/10-easy-steps-to-use-google-app-engine-as-your-own-cdn/
• Deploying Java apps to AppEngine: http://code.google.com/appengine/docs/java/overview.html
• Deploying Python apps to AppEngine: http://code.google.com/appengine/docs/python/overview.html
• PHP in Google Appengine (Java) via Quercus: http://thobach.de/blog/show/id/8576045025937521764/PHP+in+Google+Appengine+(Java)+via+Quercus
• Deploying a JavaScript Application to Google AppEngine in 30 Minutes: http://obtiva.com/blog/50-deploying-a-javascript-application-to-google-appengine-in-30-minutes
• Build Flex RIA applications and deploy to Google AppEngine: http://blog.jeffhaynie.us/build-ria-applications-and-deploy-to-google-appengine.html
• Google App Engine PHP Runtime now available to everyone: http://googlecloudplatform.blogspot.co.uk/2013/10/google-app-engine-php-runtime-now-available-to-everyone.html?m=1

Firebase

Google acquired "real-time datbase" and "Backend-as-a-Service" (BaS) innovator Firebase and integrating it into its Cloud offerings.

• Google Firebase: https://firebase.google.com/
• Firebase App Distribution: https://firebase.google.com/products/app-distribution (distribute "pre-release" versions of your app to your trusted Testers)
• A Quick Guide to Firebase -- An Innovation in Mobile App Development: https://dzone.com/articles/a-quick-guide-to-firebase-an-innovation-in-mobile

Alphabet

On August 10th, 2015 Google spun-off s majority of its businesses (particularly loss-leading and research-focused units) into Alphabet a new holding company for new initiatives and riskier projects, meanwhile profit-driving divisions like Search, Ads, YouTube, Analytics, Maps, GoogleApps for Enterprise, Android mobile OS, Chrome browser will all remain part of Google proper.

• Alphabet: https://abc.xyz/

Google Labs

In 2011 Google announced that its Labs experiment will be effectively shutdown, with most projects folded, moved to Google Projects and no longer maintained by staff, or set to move into their own individual Beta period.

• wikipedia: Google Labs
• What is Google Labs (ARCHIVE): http://web.archive.org/web/20110726095055/http://www.googlelabs.com/faq#whatis

GoogleX

Shortly after the death of GoogleLabs the GoogleX project was started to become a new home for all R&D activity within the company, and those research activities carried out in partnership with third parties or organizations.

• wikipedia: Google X
• The Google X-factor -- truth about Google X labs: http://www.fastcompany.com/3028156/united-states-of-innovation/the-google-x-factor

Google Ventures

Google’s venture capital arm already has a church-and-state separation from the company’s other endeavors, regularly investing in companies that compete with Google products. That line of separation should be even more stark thanks to the restructuring.

• Google Ventures: http://www.gv.com/

Google Capital

This investment arm focuses on late-state growth companies, and like Google Ventures, operates independently of Google’s consumer-product businesses.

• Google Capital - Google's Growth Equity Investment Fund: http://www.googlecapital.com/

Google Fiber

Google’s high-speed broadband Internet service is now available in three cities, with plans to expand to six more in the coming months.

• Google Fiber: https://fiber.google.com/about/ (FTTH Internet & TV services, designed to displace or compete with existing Telcos)

Wing

Wing is Google's drone delivery effort, designed to compete with Amazon's own drone delivery pilot project (called PrimeAir) and be available "as-a-service" to other companies not just via its own websites, apps and virtual storefronts.

• Wing: http://www.youtube.com/watch?v=cRTNvWcx9Oo

Google Music

• Google Music BETA: http://music.google.com/

Google Voice

• Google Voice is back on the iPhone - RiverTurn VoiceCentral: http://voicecentral.riverturn.com/
• Google could be aiming at Skype with Google Voice mobile push: http://www.fiercevoip.com/story/google-could-be-aiming-skype-google-voice-mobile-push/2009-07-20-0
• FCC probes Google Voice iPhone app removal: http://www.fiercevoip.com/story/fcc-probes-google-voice-iphone-app-removal/2009-08-03
• Shsssh! Google Voice has 1.4 million users (but still not a Telecom, claim Google lawyers): http://www.theregister.co.uk/2009/10/30/google_pdf_error/

Google Squared

• Google Squared: http://squared.google.com

Google Zeitgeist

• Google Zeitgeist -- Search patterns, trends, and surprises: http://www.google.com/press/zeitgeist/

CADIE

• Introducing CADIE: http://www.google.com/intl/en/landing/cadie/index.html
• CADIE awakens: http://googleblog.blogspot.com/2009/04/cadie-awakens.html

Google WAVE

• Google Wave: http://wave.google.com
• Google Wave Drips With Ambition. A New Communication Platform For A New Web.Get Feed: http://www.techcrunch.com/2009/05/28/google-wave-drips-with-ambition-can-it-fulfill-googles-grand-web-vision/
• Google Wave - The Full Video From Google IO: http://www.techcrunch.com/2009/05/28/google-wave-the-full-video-from-google-io/
• Google Wave -- What Might Email Look Like If It Were Invented Today?: http://radar.oreilly.com/2009/05/google-wave-what-might-email-l.html
• Google Wave -- A Complete Guide: http://mashable.com/2009/05/28/google-wave-guide/
• The enterprise implications of Google Wave: http://blogs.zdnet.com/Hinchcliffe/?p=400&tag=col1;post-1212

Google+

• Google+: http://www.google.com/+/ (Google's latest desperate attempt for Social Media market share beyond YouTube video views)
• Google+ API: https://developers.google.com/+/api/ (Profile info, Activity streams, Connections)
• Google Buzz: http://buzz.google.com (got axed shortly after announcement of Google+)

Google Now

• Google Now: http://www.google.com/landing/now/
• Google Voice Actions: https://developers.google.com/voice-actions/ | DOCS
• Google Assistant SDK: https://developers.google.com/assistant/sdk/overview

Google Goggles

• Google Goggles - search the web using photos taken by your Mobile phone camera: http://www.google.com/mobile/goggles/#text

Google HotelFinder

• Google - Hotel Search experiment: http://www.google.com/hotelfinder

Google PersonFinder

• Google Person Finder: http://googlepersonfinder.appspot.com/
• Japan - PersonFinder: http://japan.person-finder.appspot.com/
• googlepersonfinder project (CODE): http://code.google.com/p/googlepersonfinder/

Google Health

• Google Health: https://health.google.com/

Google Body

• Google Body: http://bodybrowser.googlelabs.com/

nGrams

• Google nGrams: http://ngrams.googlelabs.com | EXAMPLE: Print, Radio, Telephone, Television, Internet

Go Language

• Go: http://golang.org
• Google 'experiment' crossbreeds Python with C++: http://www.theregister.co.uk/2009/11/11/google_go/

API

• Google - Custom Search APIs and Tools: http://code.google.com/intl/en/apis/customsearch/docs/ui.html

Prediction

Arguably one of the more interesting new APIs to come out of Google is their Prediction API which offers remote/cloud-based clustering, machine learning and yes as the name suggests, even prediction such as using past statistics to predict an outcome (i.e. the weather, user choice among preset options, etc).

• Google Prediction API - Developer's Guide: https://developers.google.com/prediction/docs/developer-guide
• Using App Engine Service Accounts with the Google Prediction API: https://developers.google.com/appengine/articles/prediction_service_accounts
• Prediction API - Commandline EXAMPLE: http://samples.google-api-java-client.googlecode.com/hg/prediction-cmdline-sample/instructions.html
• Google APIs Client Library for Java -- Prediction API: http://code.google.com/p/google-api-java-client/wiki/APIs#Prediction_API
• Google APIs Client Library for PHP -- Prediction API: http://code.google.com/p/google-api-php-client/source/browse/#svn%2Ftrunk%2Fexamples%2Fprediction

Safe Browsing

Google provides remote access to their Safe Browsing site list

• SafeBrowsing Diagnostic to the rescue: http://googleonlinesecurity.blogspot.ca/2008/05/safe-browsing-diagnostic-to-rescue.html | EXAMPLE
• SafeBrowsing API: https://developers.google.com/safe-browsing/
• Remove a site from Google's SafeBrowsing warning system: http://www.stopbadware.org/home/reviewinfo (to appeal classification or plead case for cleanup of Malware/attack code)

Tools

• Google - Personal Data Dashboard: https://myaccount.google.com/dashboard?pli=1 (view, manage & delete Google history/data)
• Google Takeout: https://takeout.google.com/?pli=1 (export/extract data from Google)
• Google Webmaster Tools: http://www.google.com/webmasters/tools (SEO tools and Sitemap management)
• Google Rich Snippets Dashboard: http://www.google.com/webmasters/tools/richsnippets
• Introducing the Google Ads Query Builder tool: https://ads-developers.googleblog.com/2019/03/introducing-google-ads-query-builder.html

Google Hacks

• G2P Beta v2.0: Crafty Googling to find the good stuff: http://g2p.org/index.php
• Google Seeking To Cut Net Censorship Deals: http://www.infowars.com/?p=6571
• Google AdSense Automatic Login with PHP and CURL: http://www.askapache.com/webmaster/login-to-google-adsense-using-php.html

Resources

• Google -- My Account - “Assistant” activity & privacy settings: https://myaccount.google.com/yourdata/assistant?e=PrivacyAdvisorAssistant&pli=1
• Google's Research Areas & Publications: http://research.google.com/pubs/papers.html
• Meaning of Parameters in a Google Query: http://googlesystem.blogspot.com/2006/07/meaning-of-parameters-in-google-query.html
• Alternatives to Google Moderator: http://www.edtechpost.ca/wordpress/2010/04/21/alternatives-to-google-moderator/

Watchdog & Advocacy Groups

• Scroogle - Aims to make the web GREEN and friendly again: http://www.scroogle.org/
• Consumer Watchdog open letter to Obama against hiring ex-Google exec Andrew MacLaughlin as Deputy CTO of country: http://www.consumerwatchdog.org/resources/LtrMcLaughlin060309.pdf
• Obama urged to halt Google government takeover: http://www.theregister.co.uk/2009/06/05/watchdogs_protests_obama_googleness/

PageRank

PageRank is a site's position in Google's Search index.

• Display Google PageRank with PHP: http://www.roscripts.com/Display_Google_PageRank_with_PHP-82.html

Needle

• GoogleNeedle: http://www.googleneedle.com/

Easy Google Profit?

Series of scams and "work-from-home" ploys.

• 1-2-3 "Easy Google Profit": https://www.securecartcenter.com/Nzg3OHwxOTUyfDI3NDM4OHx2Mg==/mtesm4b9/g
• Is Working Online At Home The Way to Financial Freedom?: http://miamigazettenews.com/business/2009/main.php

Tutorials

• PHP Fetching Google web history: http://stackoverflow.com/questions/9206039/php-fetching-google-web-history
• Download Google Web History: http://geeklad.com/download-google-history
• Create an in-cell dropdown list: https://support.google.com/docs/answer/186103?hl=en
• Create a survey using Google Forms: https://support.google.com/docs/answer/87809?hl=en
• Change your sharing settings: https://support.google.com/drive/answer/2494886?hl=en

• Google Authorship: http://www.google.com/insidesearch/features/authorship/
• Link to your Google+ profile using rel="author": https://support.google.com/webmasters/answer/2539557?hl=en
• Google Authorship Markup: http://www.authorsure.com/google-authorship-markup
• Verify Authorship Using Google Plus Account ("Contributor to" Section): http://www.slideshare.net/seosmarty/verify-authorship-using-google-plus-account-contributor-to-section
• You Can Now Ask Google to Remove Your (personal) Phone Number, Email or Address from Search Results: https://krebsonsecurity.com/2022/04/you-can-now-ask-google-to-remove-your-phone-number-email-or-address-from-search-results/

External Links

• wikipedia: Google
• wikipedia: Google X Lab
• GoogleWatch - Consumer advocacy group with its eyes on Google's monopoly, algorithms, and privacy policies: http://www.google-watch.org/
• Google turns stalker: http://stuartnewton.wordpress.com/2009/02/05/googles-turns-stalker/
• The Google Disaster: http://www.alleyinsider.com/2008/9/google-where-are-they-now
• Gagged by google: http://googlesucksblog.com/
• Google Search Sucks: http://googlesearchsucks.com/
• Google SUX: http://www.googlesux.com/
• Stopping Google: http://www.boston.com/bostonglobe/ideas/articles/2008/06/22/stopping_google/
• Jeff StibelGoogle's Secret Weapon - MapReduce: http://discussionleader.hbsp.com/stibel/2008/12/mapreduce-googles-secret-weapo.html
• Google Watch - Google and Semantic Web - Google CEO Hints at Semantic, Contextual Search : http://googlewatch.eweek.com/content/google_and_semantic_web/google_ceo_hints_at_semantic_contextual_search.html
• Banned from Google (Matt Mullenweg, Wordpress founder): http://ma.tt/2006/06/banned-from-google/
• Google plans to make PCs history - Industry critics warn of danger in giving internet leader more power: http://www.guardian.co.uk/technology/2009/jan/25/google-drive-gdrive-internet
• Everyone Loves Google, Until It’s Too Big: http://www.nytimes.com/2009/02/22/business/22digi.html?_r=1&ref=business
• visual representation of Google's manpower: http://blogoscoped.com/employees/
• Google juices in-photo ads biz: http://www.theregister.co.uk/2009/03/26/google_backs_pixazza/
• The Google Wonder Wheel & Other Search Refinement Features Get Live Test: http://searchengineland.com/google-wonder-wheel-17093
• Startups will test Google in ‘dark Web': http://www.newsobserver.com/299/story/1466966.html
• Google AdSense vs. Yahoo Publishing Network: http://www.revenow.com/articles/54/1/Google-AdSense-vs.-Yahoo-Publishing-Network
• Watch the Google anthill move toward social and real time: http://scobleizer.com/2009/05/24/watch-the-google-anthill-move-toward-social-and-real-time/
• How Google Works: http://computer.howstuffworks.com/google.htm
• Google Squared - the Cuilest search app ever: http://www.theregister.co.uk/2009/06/08/dziuba_google_squared/
• AdSense -- The (Weak) Elephant in the Room: http://www.readwriteweb.com/archives/adsense_the_weak_elephant_in_the_room.php
• Google to Test New Product Ads on Prize Real-Estate: http://blogs.wsj.com/digits/2009/06/19/google-to-test-new-product-ads-on-prize-real-estate/
• Google Chrome EULA Claims Ownership of Everything You Create on Chrome, From Blog Posts to Emails: http://gizmodo.com/5044871/google-chrome-eula-claims-ownership-of-everything-you-create-using-chrome-from-blog-posts-to-emails
• Google Wave: Surfer's dream or just the kiddie pool?: http://blogs.techrepublic.com.com/networking/?p=1745&tag=nl.e102
• Study -- Google Earnings Stock Manipulation EVERY Time?: http://www.darwinsfinance.com/studygoogle-earnings-stock-manipulation/
• Google says Meltdown's darkest days are over: http://www.theregister.co.uk/2009/10/15/google_third_quarter_earnings/
• Google ready to open wallet again after stellar 3rd quarter: http://www.japantoday.com/category/technology/view/google-ready-to-open-wallet-again-after-stellar-3rd-quarter
• Google Spanner — instamatic redundancy for 10 million servers?: http://www.theregister.co.uk/2009/10/23/google_spanner/
• ComScore - YouTube Now 25 Percent Of All Google Searches: http://www.techcrunch.com/2008/12/18/comscore-youtube-now-25-percent-of-all-google-searches/
• Google search primed for 'Caffeine' injection (search infrastructure upgrades): http://www.theregister.co.uk/2009/11/10/google_caffeine_going_live/page2.html
• HTTP overtakes P2P as dominant web traffic : http://www.v3.co.uk/vnunet/news/2192315/http-overtakes-p2p-dominant-web?vnu_lt=vnu_art_related_articles
• Designs, Lessons and Advice from Building LargeDistributed Systems (talk by Tech evangelist Jeff Dean): http://www.cs.cornell.edu/projects/ladis2009/talks/dean-keynote-ladis2009.pdf
• When Google Goes Down, It Falls Hard: http://www.wired.com/epicenter/2009/05/when-google-goes-down-it-goes-down-hard/
• The Great GoogleLapse: http://asert.arbornetworks.com/2009/05/the-great-googlelapse/
• Google refuses to remove 'offensive and racist' Michelle Obama image: http://www.guardian.co.uk/technology/2009/nov/25/google-obama-offensive-racist
• Google Issues Disclaimer Over Racist Michelle Image: http://www.newser.com/story/74736/google-issues-disclaimer-over-racist-michelle-image.html
• UPDATE -- Michelle Obama as a monkey picture removed: http://www.3news.co.nz/UPDATE-Michelle-Obama-as-a-monkey-picture-removed/tabid/417/articleID/131439/Default.aspx?ArticleID=131439
• Racist Image of Michelle Obama Taken Down: http://www.newser.com/story/74835/racist-image-of-michelle-obama-taken-down.html
• REST Web Services on Google App Engine using NetBeans 6.7: http://armelnene.blogspot.com/2009/11/rest-web-services-on-google-app-engine_01.html
• Google’s User Data Empire: http://74.125.47.132/search?q=cache:w0BwIKZW7QoJ:www.slightlyshadyseo.com/index.php/googles-user-data-empire/+slightly+shady&cd=2&hl=en&ct=clnk&gl=ca

• Google: We avoid hiring too many smart people...: http://www.theregister.co.uk/2009/12/02/google_hiring_practrices/
• 140 Google Interview Questions: http://blog.seattleinterviewcoach.com/2009/02/140-google-interview-questions.html
• Google Interview Questions: http://jpaint.drizzlehosting.com/google.html
• 15 Google Interview Questions That Will Make You Feel Stupid: http://www.businessinsider.com/15-google-interview-questions-that-will-make-you-feel-stupid-2009-11
• Get that job at Google: http://steve-yegge.blogspot.com/2008/03/get-that-job-at-google.html
• How I Blew My Google Interview: http://www.businessinsider.com/2008/3/how-i-blew-my-interview-with-google
• Debunking the Google Interview Myth: http://www.technologywoman.com/2010/05/17/debunking-the-google-interview-myth/
• My interview and job offer from google: http://www.shmula.com/31/my-interview-job-offer-from-google
• How to interview well at Google: http://simonwoodside.com/weblog/2011/8/29/how_to_interview_well_at/

• Google contradicts self, confirms own Googlephone: http://www.theregister.co.uk/2009/12/13/the_googlephone_exists/
• Google's new Display Advertising Strategy Revealed! (GOOG): http://www.businessinsider.com/google-explains-its-three-pronged-display-advertising-strategy-2009-12#google-started-its-presentation-with-an-internet-company-favorite-a-slide-showing-that-advertisers-havent-caught-up-with-how-much-time-people-are-spending-online-1
• Google China chief quits suddenly after months of clashes with censors: http://www.telegraph.co.uk/finance/china-business/6137568/Google-China-chief-quits-suddenly-after-months-of-clashes-with-censors.html
• Unpronounceable Google bids a weary farewell to China: http://www.telegraph.co.uk/technology/google/6980684/Unpronounceable-Google-bids-a-weary-farewell-to-China.html
• Google's turbulent five years in China -- a timeline: http://www.telegraph.co.uk/technology/google/6981171/Googles-turbulent-five-years-in-China-a-timeline.html
• France plans 'Google tax' on internet searches: http://www.telegraph.co.uk/technology/google/6947706/France-plans-Google-tax-on-internet-searches.html
• Google to reshoot Japanese Street View after privacy complaints: http://www.telegraph.co.uk/technology/google/5322056/Google-to-reshoot-Japanese-Steeet-View-after-privacy-complaints.html
• China Responds To Google -- Go To Hell: http://www.businessinsider.com/henry-blodget-china-responds-to-google-go-to-hell-2010-1
• My Job Interview at Google -- Peteris Krumins: http://www.catonmat.net/blog/my-job-interview-at-google/
• Adwords vs AdSense: http://blog.mannixmarketing.com/2009/02/adwords-vs-adsense/
• Google's experiment -- leapfrogging ISPs to deliver ultra-high-speed Web: http://blogs.zdnet.com/BTL/?p=30654&tag=nl.e589
• Google Street View snowmobile hits the Olympic slopes: http://blogs.zdnet.com/gadgetreviews/?p=12210&tag=nl.e589
• Critics Say Google Invades Privacy With New Service: http://www.nytimes.com/2010/02/13/technology/internet/13google.html
• Highlights from Viacom vs. Google court docs (images): http://news.zdnet.com/2346-9595_22-405254.html?tag=nl.e539
• Google's new look for mobile: http://googlemobile.blogspot.com/2010/05/googles-new-look-for-mobile.html
• Google Office versus Facebook Office: http://www.chilloutpoint.com/science_and_technology/google-office-versus-facebook-office.html
• Google's achilles heel is service delivered by people: http://www.zdnet.com/blog/open-source/googles-achilles-heel-is-service-delivered-by-people/6544?tag=nl.e550
• BP buys top Google search result for 'oil spill': http://www.telegraph.co.uk/finance/newsbysector/epic/bpdot/7812577/BP-buys-top-Google-search-result-for-oil-spill.html
• 15 Fantastic Finds on the Google Code Repository: http://sixrevisions.com/resources/15-fantastic-finds-on-the-google-code-repository/
• Can Google be Out-Googled?: http://dltj.org/article/can-google-be-out-googled/
• Google optimises YouTube for mobile and TV: http://gulftelenews.com/Article_Full_View.php?art=2488
• Google Snags Semantic Web Firm Metaweb: http://www.devx.com/semantic/Article/45168
• Google Groups is Dead: http://ejohn.org/blog/google-groups-is-dead/
• Google accused of criminal intent over StreetView data: http://news.bbc.co.uk/2/hi/technology/10278068.stm
• How to kill Google’s (alledged) monopoly? = How to steal the collective intelligence fire from Google?: http://www.midasoracle.org/2009/04/12/google-print-newspapers-collective-intelligence/
• Oracle sues Google: http://finance.yahoo.com/news/Oracle-sues-zacks-4126264645.html?x=0&.v=1
• Google replies to Oracle's Java suit; cites hypocrisy: http://www.zdnet.com/blog/btl/google-replies-to-oracles-java-suit-cites-hypocrisy/40042
• Google TV will revolutionize television once viewers understand it: http://www.zdnet.com/blog/btl/google-tv-will-revolutionize-television-once-viewers-understand-it/
• Google's self-driving car -- What's in it for Google?: http://www.zdnet.com/blog/google/googles-self-driving-car-whats-in-it-for-google/2529?tag=nl.e550
• Google TV, Apple TV, & Roku’s Biggest Enemy - A lack of Internet Bandwidth: http://www.zdnet.com/blog/networking/google-tv-apple-tv-roku-8217s-biggest-enemy-a-lack-of-internet-bandwidth/229
• Google says its cars grabbed emails, passwords: http://www.reuters.com/article/idUSTRE69L4KW20101022

• Top 10 Google Tech Talks: http://abeautifulwww.com/2007/02/17/top-10-google-tech-talks/
• Google Research videos: http://research.google.com/video.html
• Google Tech Talks: http://www.youtube.com/user/GoogleTechTalks
• Why Yahoo! is more popular than Google in Japan: http://www.withinjapan.com/why-yahoo-is-more-popular-than-google-in-japan-262
• In Japan, an Odd Perch for Google - Looking Up at the Leader: http://www.nytimes.com/2009/11/30/technology/internet/30google.html?_r=2&pagewanted=1&em
• Television broadcasters block Google TV: http://www.reuters.com/article/idUSTRE69K5QS20101021
• Sony unveils TVs with Google’s Web-surfing system: http://www.aviransplace.com/2010/10/13/sony-unveils-tvs-with-googles-web-surfing-system/
• Google TV in Action: http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/Google-TV-in-Action-71914.aspx
• What will be seen in Google Goggles future? People Recognition: http://thenextweb.com/asia/2010/02/09/future-google-goggles-people-recognition/
• Transformation Point for New Business Model. Mounting Expectation toward Google Japan - Mobile and Movies: http://www.toyokeizai.net/business/strategy/detail/AC/b509f4cfb27ac6083d0f8ce83954dba0/page/2/
• If you can't build it, buy it: Google's biggest acquisitions mapped: https://www.wired.co.uk/article/google-acquisitions-data-visualisation-infoporn-waze-youtube-android
• Google's 40 acquisitions in 2010 - What about integration?: http://www.zdnet.com/blog/google/googles-40-acquisitions-in-2010-what-about-integration/2588
• Is Google being evil and stealing your Web pages with Google Preview?: http://www.zdnet.com/blog/government/is-google-being-evil-and-stealing-your-web-pages-with-google-preview/9657?tag=nl.e550
• Google To Punish No-Good Sites With Revised Search Rankings: http://www.huffingtonpost.com/2010/12/01/google-search-rankings_n_790732.html
• A Bully Finds a Pulpit on the Web: http://www.nytimes.com/2010/11/28/business/28borker.html?_r=3&pagewanted=all
• Google streetview prostitutes: http://leenks.com/gallery1056.html
• Top 10 -- Funny Google Suggestions: http://totallytop10.com/current-affairs/odd-news/top-10-funny-google-suggestions
• Don’t Be Evil? 10 Ways In Which Google Runs The World: http://www.infowars.com/dont-be-evil-10-ways-in-which-google-runs-the-world/
• New Google Algorithm is Live - News Aggregators Will Be Punished: http://www.infowars.com/new-google-algorithm-is-live-news-aggregators-will-be-punished/
• An example of Google’s search algorithm at work (and a story about copyright): http://joethink.com/blog/2009/09/an-example-of-googles-search-algorithm-at-work-and-a-story-about-copyright/comment-page-1/
• Will Googles New Search Algorithm Shut-Down Content Farms: http://www.theatlanticwire.com/opinions/view/opinion/Will-Googles-New-Search-Algorithm-Shut-Down-Content-Farms-7125
• Why Was Google Collecting Kids' Social Security Numbers?: http://www.theatlanticwire.com/opinions/view/opinion/Why-Was-Google-Collecting-Kids-Social-Security-Numbers-7078
• Google Adds Video Instant Previews To Some Results: http://searchengineland.com/google-adds-video-instant-previews-to-some-results-68070
• Google patents Google Doodle logos: http://news.techworld.com/sme/3266849/google-patents-google-doodle-logos/
• MPAA warns Google on infringement notices: http://www.ibtimes.com/articles/110956/20110210/google-mpaa-copyright-infringement-hotfile-bittorrent-file-sharing-peer-to-peer-torrent-movie-studio.htm
• Why Google and Facebook Won't Last: http://www.bnet.com/blog/ceo/why-google-and-facebook-wont-last/7068?tag=mantle_skin;content
• Google Giveth, and Taketh Away: Google Video, Notebook, Catalog Search, Jaiku, and Dodgeball to Shut Down: http://www.readwriteweb.com/archives/google_giveth_and_it_taketh_away.php
• Google Video Shutdown Sparks DRM Controversy (2007 paid downloads turned off): http://www.drmwatch.com/ocr/article.php/3695791
• Google Shutting Down Paid Video (2007 paid downloads shutdown): http://gigaom.com/video/google-shutting-down-paid-video/
• Google Video Store Shutting Down (2007 Video Store shutdown): http://slashdot.org/comments.pl?sid=267165&cid=20195545
• What's going on with Google Video Uploads? (2009 public uploads turned off): http://video.google.com/support/bin/answer.py?hl=en&answer=138275
• Google shuts down Video service (2009 premium service shutdown): http://news.bbc.co.uk/2/hi/6944292.stm
• Google Video To Delete Uploaded Videos on May 13 (2011 all-UGC video purge): http://www.centernetworks.com/google-video-delete-uploaded-videos
• Google deal to buy travel search software firm is approved by Justice Department: http://www.washingtonpost.com/business/economy/with-shutdown-imminent-justice-department-likely-to-approve-google-deal-today/2011/04/08/AFvkXq1C_story.html
• Google Search Evolves - But Has Google Finally Lost its Core Focus?: http://www.readwriteweb.com/archives/search_options_google_search_evolves.php
• What does the Google-ITA deal mean for consumers?: http://www.zdnet.com/blog/google/what-does-the-google-ita-deal-mean-for-consumers/2873?tag=nl.e539
• Big Apple, Big Google, Big Brother: http://www.zdnet.com/blog/networking/big-apple-big-google-big-brother/989?tag=nl.e539
• What Happened To Google Overnight?: http://forums.searchenginewatch.com/showthread.php?t=5800
• The 21 Most Important Googlers You've Never Heard Of: http://www.businessinsider.com/unsung-google-heros-2011-5
• Google's Blogger outage makes the case against a cloud-only strategy: http://www.zdnet.com/blog/bott/googles-blogger-outage-makes-the-case-against-a-cloud-only-strategy/3300
• Google Wallet mobile payment service, Google Offers announced: http://www.engadget.com/2011/05/26/google-wallet-mobile-payment-service-google-offers-announced/
• Google Maps to deliver live transit updates: http://www.zdnet.com/blog/btl/google-maps-to-deliver-live-transit-updates/50230
• Google Translate API to Go "Kaputt" in December: http://blog.programmableweb.com/2011/05/27/google-translate-api-to-go-kaputt-in-december/
• FTC reportedly eyes antitrust probe of Google: Is search giant too dominant?: http://www.zdnet.com/blog/btl/ftc-reportedly-eyes-antitrust-probe-of-google-is-search-giant-too-dominant/51250
• Google confirms FTC probe - Translating what the company really means: http://www.zdnet.com/blog/btl/google-confirms-ftc-probe-translating-what-the-company-really-means/51361
• The Reason Google TV Can’t Spoof Its Useragent to Access Sites Like Hulu (At Least Right Now): http://www.ehomeupgrade.com/2010/11/11/the-reason-google-tv-cant-spoof-its-useragent-to-access-sites-like-hulu-at-least-right-now/
• Google Updates PageRank - Top Alternative News Aggregator Punished: http://www.infowars.com/google-updates-pagerank-top-alternative-news-aggregator-punished/
• Five-Million-Book Google Database Gets a Workout, and a Debate, in Its First Days: http://artsbeat.blogs.nytimes.com/2010/12/21/five-million-book-google-database-gets-a-workout-and-debate-in-its-first-days/
• Google Inc. in preliminary talks to buy Hulu : http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/06/google-in-preliminary-talks-to-buy-hulu-.html
• Google to Acquire Motorola Mobility: http://investor.google.com/releases/2011/0815.html
• Google Open-Sources NoSQL Database Called LevelDB: http://www.readwriteweb.com/hack/2011/07/google-open-sources-nosql-data.php
• It’s official - Google wants to own your online identity: http://gigaom.com/2011/08/29/its-official-google-wants-to-own-your-online-identity/
• Korean (anti-trust) trustbusters raid Google offices: http://news.cnet.com/8301-1023_3-20102191-93/korean-trustbusters-raid-google-offices-scoop/
• Latest filings in Oracle patent case spell trouble for Google: http://www.zdnet.com/blog/bott/latest-filings-in-oracle-patent-case-spell-trouble-for-google/3916
• How evil is Google? Your Senators want to know: http://www.zdnet.com/blog/government/how-evil-is-google-your-senators-want-to-know/10902
• Google's Schmidt, Senators bicker over whether links were 'cooked': http://www.zdnet.com/blog/btl/googles-schmidt-senators-bicker-over-whether-links-were-cooked/58643
• Google Acquires Instant Search Startup Apture for Chrome: http://www.searchenginewatch.com/article/2124534/Google-Acquires-Instant-Search-Startup-Apture-for-Chrome
• Google X - Google’s Lab of Wildest Dreams: http://www.nytimes.com/2011/11/14/technology/at-google-x-a-top-secret-lab-dreaming-up-the-future.html
• Social Gold Joins Google – A Letter From Our Founders: http://blog.jambool.com/index.php/2010/08/13/social-gold-joins-google-a-letter-from-our-founders/
• Google CEO - Mobile Growing Faster Than “All Our Predictions” [VIDEO]: http://mashable.com/2011/02/28/schmidt-mobile-growth/
• Google in talks to take on Amazon in retail: report: http://www.reuters.com/article/2011/12/02/us-google-idUSTRE7B02QW20111202
• Google Buys SayNow Social Voice Platform: http://www.pcworld.com/businesscenter/article/217711/google_buys_saynow_social_voice_platform.html
• Google buys SayNow, fflick: http://www.physorg.com/news/2011-01-google-saynow-fflick.html
• Google Knowledge Graph Could Change Search Forever: http://mashable.com/2012/02/13/google-knowledge-graph-change-search/
• Video about SEO for AJAX pagination with rel=“next” and rel=“prev": http://googlewebmastercentral.blogspot.com/2012/03/video-about-pagination-with-relnext-and.html
• Google's Destruction Is Already Under Way (GOOG): http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fg%2Fa%2F2012%2F04%2F27%2Fbusinessinsidergoogles-destruction-.DTL
• iGoogle, Google Video, Google Talk Chatbox widget, Google Mini, Google Search for Symbian OS, other Google products officially getting the boot: http://ca.news.yahoo.com/blogs/right-click/igoogle-four-other-google-products-officially-getting-boot-132959642.html
• Google's Brin - 'I have much admiration' for Apple, Facebook: http://news.cnet.com/8301-17852_3-20109167-71/googles-sergey-brin-returns-to-google/
• How Google is becoming an extension of your mind: http://news.cnet.com/8301-1023_3-57470853-93/how-google-is-becoming-an-extension-of-your-mind/
• Google -- we failed to delete all Streetview data: http://www.telegraph.co.uk/technology/google/9432518/Google-we-failed-to-delete-all-Streetview-data.html
• Gmail In Search Results? That's The Latest Idea From Google: http://www.huffingtonpost.com/2012/08/08/gmail-search-results-google_n_1756896.html#slide=721456
• FTC To Sue Google Over Allegedly Manipulating Search Results Favoring Big Brands Over Small Businesses: http://www.infowars.com/google-allegedly-manipulating-search-results-favoring-big-brands-over-small-businesses/
• Google Expanding Search Field Trial for Gmail, Google Search: http://www.eweek.com/search-engines/google-expanding-search-field-trial-for-gmail-google-search/?kc=EWKNLEDP10172012B
• Google must change search business practices after FTC decision: http://www.zdnet.com/google-must-change-search-business-practices-after-ftc-decision-7000009350/
• The FTC Gives Google a Free Pass: http://www.businessweek.com/articles/2013-01-03/the-ftc-gives-google-a-free-pass
• The Ray Kurzweil Show, Now at the Googleplex: http://www.businessweek.com/articles/2012-12-20/the-ray-kurzweil-show-now-at-the-googleplex#r=lr-fst
• Noisy massage chairs, over-inflated egos and too much free food, it's a hard life at Google: http://www.dailymail.co.uk/news/article-2487276/Former-Google-employees-complain-job-perks.html
• Google Employees Confess The Worst Things About Working At Google: http://www.businessinsider.com/google-employees-confess-the-worst-things-about-working-at-google-2013-11
• How Google Unified Its Products With A Humble Index Card: http://www.fastcodesign.com/1672605/how-google-unified-its-products-with-a-simple-index-card
• Google Just Turned Gmail Into Pinterest: http://www.fastcodesign.com/3028315/google-just-turned-gmail-into-pinterest
• Gmail Team - A new, more visual way to view your Promotions tab: http://gmailblog.blogspot.ca/2014/03/a-new-more-visual-way-to-view-your.html
• Google Is Launching A Company That Hopes To Cure Death: http://www.businessinsider.com/google-is-launching-a-company-that-hopes-to-cure-death-2013-9
• Inside Google HQ - What does the future hold for the company whose visionary plans include implanting a chip in our brains?: http://www.independent.co.uk/life-style/gadgets-and-tech/features/inside-google-hq-what-does-the-future-hold-for-the-company-whose-visionary-plans-include-implanting-a-chip-in-our-brains-8714487.html
• More pictures of Google’s Moto X superphone leak to the web: http://venturebeat.com/2013/07/20/moto-x-phone-pictures-leak/
• Google Throws Open Doors to Its Top-Secret Data Center: http://www.wired.com/wiredenterprise/2012/10/ff-inside-google-data-center/all/
• Google Now Serves 25 Percent of North American Internet Traffic: http://www.wired.com/wiredenterprise/2013/07/google-internet-traffic/
• When Google errs - A cautionary tale of great power: http://www.zdnet.com/article/when-google-errs-a-cautionary-tale-of-great-power/
• Google's search practices come under scrutiny from leading academic Wu: http://www.zdnet.com/article/googles-search-practices-come-under-scrutiny-from-leading-academic-wu/ (Google is knowingly degrading its search results to favor its own properties)
• Google Facing New Gmail Privacy Battle: http://www.mediapost.com/publications/article/258000/google-facing-new-gmail-privacy-battle.html
• How to bring Google Voice Search to your desktop browser: http://www.computerworld.com/article/2474470/search/how-to-bring-google-voice-search-to-your-desktop-browser.html
• Too big for Google – when Analytics fails you: http://www.troyhunt.com/2013/12/too-big-for-google-when-analytics-fails.html
• Google's Cell Service Could Snare All the Major Carriers: http://www.wired.com/2015/09/googles-cell-service-snare-major-carriers/
• Google "Customer Match" Bridges Email Lists For Search, Gmail, YouTube Ad Targeting: http://www.mediapost.com/publications/article/259221/google-customer-match-bridges-email-lists-for-sear.html
• What is Google?: http://www.fastcodesign.com/3032463/what-is-google
• Google's secret strategy for controlling your home: http://www.engadget.com/2015/09/30/google-iot-plans/ (are new Chromecast, Chrome OS & Chrome Browser a Trojan-horse for Home IoT, if not Your Life & World, Dominance)
• Google’s New Chromecast Is The Anti-Apple TV: http://www.fastcodesign.com/3051510/googles-new-chromecast-is-the-anti-apple-tv
• Google Is 2 Billion Lines of Code—And It’s All in One Place: http://www.wired.com/2015/09/google-2-billion-lines-codeand-one-place/#
• Indexing Google's Source Code: http://piaw.blogspot.ca/2015/09/indexing-googles-source-code.html
• Google's reach expands into your home more via $3.2 billion Nest acquisition: http://www.zdnet.com/googles-reach-expands-into-your-home-more-via-3-2-billion-nest-acquisition-7000025109/
• Google's Nest acquisition - Strategically important with caveats: http://www.zdnet.com/googles-nest-acquisition-strategically-important-with-caveats-7000025133/
• Why Google Is Making Massive, Crazy Bets On Drones & Robots: http://www.businessinsider.com/google-making-bets-on-drones-and-robots-2014-4
• Project Skybender - Google's secretive 5G internet drone tests revealed: http://www.theguardian.com/technology/2016/jan/29/project-skybender-google-drone-tests-internet-spaceport-virgin-galactic
• Google Hobbies - retrospective on a new way to learn skills online: https://blog.prototypr.io/google-hobbies-a-retrospective-on-a-new-feature-to-help-google-users-find-and-learn-new-skills-650947f0be
• The Google culture Microsoft doesn't get: risk taking: https://www.zdnet.com/article/the-google-culture-microsoft-doesnt-get-risk-taking/
• A visual history of Google SERPs -- 1996 to 2017: https://searchenginewatch.com/2017/03/29/a-visual-history-of-google-serps-1996-to-2017/
• This is How Google will Collapse: https://hackernoon.com/how-google-collapsed-b6ffa82198ee
• Private Google Docs Serve Up In Yandex Search Engine Results: https://www.mediapost.com/publications/article/321828/private-google-docs-serve-up-in-yandex-search-engi.html
• Now Your Favorite Celebrities Will Answer Your Google Searches: http://time.com/5052871/google-search-celebrity-video-answers/
• Building the Google Photos Web UI: https://medium.com/google-design/google-photos-45b714dfbed1 (a behind-the-scenes look)
• Google Makes Changes To Search Strategy, Renames And Adds Features Based On AI: https://www.mediapost.com/publications/article/325547/google-makes-changes-to-search-strategy-renames-a.html
• Did Uber Steal Google’s Intellectual Property?: https://www.newyorker.com/magazine/2018/10/22/did-uber-steal-googles-intellectual-property
• Google Adds Four Metrics For Search Ad Positions: https://www.mediapost.com/publications/article/327691/google-adds-four-metrics-for-search-ad-positions.html
• How Google Balances Query Results In Search: https://www.mediapost.com/publications/article/337616/how-google-balances-query-results-in-search.html
• Is Google Politically Biased?: https://www.mediapost.com/publications/article/329496/is-google-politically-biased.html
• Google tests "deep-link" search feature that shows where you can stream specific Movies (legally) via OTT providers: https://mobilesyrup.com/2018/12/05/google-search-feature-streaming-movies/
• Google Introduces Cloud For Retail, Highlights Vision Product Search, Recommendations: https://www.mediapost.com/publications/article/334286/google-introduces-cloud-for-retail-highlights-vis.html
• Google Mobile-First Indexing Becomes Default For New Domains: https://www.mediapost.com/publications/article/336346/google-mobile-first-indexing-becomes-default-for.html
• Google Reportedly Paying $5 For Your Face Specs: https://www.mediapost.com/publications/article/338449/google-reportedly-paying-5-for-your-face-specs.html
• Alphabet Shareholders Call For Breakup Of Google Parent: https://www.mediapost.com/publications/article/335277/alphabet-shareholders-call-for-breakup-of-google-p.html
• Google employees are eavesdropping, even in your living room, VRT NWS has discovered: https://www.vrt.be/vrtnws/en/2019/07/10/google-employees-are-eavesdropping-even-in-flemish-living-rooms/
• Google Home Shares Recordings With Outside Contractors: https://www.mediapost.com/publications/article/338115/google-home-shares-recordings-with-outside-contrac.html
• Google Hit With New Privacy Suit Over Voice Recordings: https://www.mediapost.com/publications/article/338719/google-hit-with-new-privacy-suit-over-voice-record.html
• Voice Leak Scandal -- Is This Google's Cambridge Analytica Moment?: https://www.mediapost.com/publications/article/338144/voice-leak-scandal-is-this-googles-cambridge-a.html
• Google now lets developers tag apps to help Play Store discovery: https://9to5google.com/2019/08/13/google-play-store-tags/
• Study -- 3 Google Properties Top List Of Most Valuable Apps: https://www.mediapost.com/publications/article/339583/study-3-google-properties-top-list-of-most-valuab.html
• Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement Standard: https://www.mediapost.com/publications/article/339332/google-extends-in-app-viewability-through-iab-tech.html
• How to get the most out of Google Smart Bidding for E-Commerce: https://econsultancy.com/get-most-out-of-google-ads-smart-bidding/
• Google Rivals Opting Out Of Forced Search Engine Auction In Europe: https://www.mediapost.com/publications/article/339181/google-rivals-opting-out-of-forced-search-engine-a.html
• Google Launches Search Algorithm To Identify Timely, Useful Information: https://www.mediapost.com/publications/article/338844/google-launches-search-algorithm-to-identify-timel.html
• Google Algorithm Change Looks To Reward Original Reporting: https://www.mediapost.com/publications/article/340628/google-algorithm-change-looks-to-reward-original-r.html
• Data Suggests 94% Of Searches Send People To Alphabet Properties: https://www.mediapost.com/publications/article/339288/data-suggests-94-of-searches-send-people-to-alpha.html
• Google Search Now Links To Specific Moments, Content In Videos: https://www.mediapost.com/publications/article/340811/google-search-now-links-to-specific-moments-conte.html
• Google Will Use AI To Determine Where, How Often Site Visitors See Ads Across Its Network: https://www.mediapost.com/publications/article/341739/google-will-use-ai-to-determine-where-how-often-s.html
• Bidirectional Encoder Representations from Transformers (BERT) - A Look At Google's Latest Algorithm Update: https://www.mediapost.com/publications/article/343083/bert-a-look-at-googles-latest-algorithm-update.html
• Google to label slow websites in Chrome browser?: http://www.netimperative.com/2019/11/google-to-label-slow-websites-in-chrome-browser/
• Ad-Tech Company Sues Google For Anti-Competitive Behavior: https://www.mediapost.com/publications/article/343893/ad-tech-company-sues-google-for-anti-competitive-b.html
• Pichai Named CEO Of Alphabet And Google - Founders Page, Brin Step Down: https://www.mediapost.com/publications/article/344094/pichai-named-ceo-of-alphabet-and-google-founders.html
• Former Google Exec -- Company Put Profits Over Human Rights: https://news.yahoo.com/former-google-exec-company-put-184238352.html
• What webmasters should know about Google’s core updates: https://webmasters.googleblog.com/2019/08/core-updates.html
• Google Introduces A New Look For Mobile Search: https://www.mediapost.com/publications/article/336170/google-introduces-a-new-look-for-mobile-search.html
• Google's New Ad, Organic Layout Could Cost Advertisers: https://www.mediapost.com/publications/article/346221/googles-new-ad-organic-layout-could-cost-adverti.html
• The Significance of Google's New Look: https://www.emarketer.com/content/podcast-the-significance-of-googles-new-look
• Google Shifts To Mobile-First Indexing For Entire Web: https://www.mediapost.com/publications/article/348053/google-shifts-to-mobile-first-indexing-for-entire.html
• Google's Parent Alphabet Reaches $1 Trillion In Market Value: https://www.mediapost.com/publications/article/345842/googles-parent-alphabet-reaches-1-trillion-in-ma.html
• Justice Department Reportedly Prepping Antitrust Suit Vs. Google: https://www.mediapost.com/publications/article/351505/justice-department-reportedly-prepping-antitrust-s.html
• Google Is Missing Out on the Covid E-Commerce Revolution: https://finance.yahoo.com/news/google-missing-covid-e-commerce-220631509.html
• Google Will No Longer Take Commission Fees From Retailers To List Products On Its Shopping Platform: https://www.digitalinformationworld.com/2020/07/google-will-no-longer-take-commission-fees-from-retailers-to-list-products-on-its-shopping-platform.html
• Google Makes Certain Words Taboo, Like 'Market Share' And 'Reach': https://www.mediapost.com/publications/article/354577/google-makes-certain-words-taboo-like-market-shar.html (to avoid tipping off regulators to their dominance of a given market)
• Google's Parent Alphabet Reaches $1 Trillion In Market Value: https://www.mediapost.com/publications/article/345842/googles-parent-alphabet-reaches-1-trillion-in-ma.html
• How Much Will Google Pay For Publisher Content?: https://www.mediapost.com/publications/article/347128/how-much-will-google-pay-for-publisher-content.html
• Google Graveyard -- These Google Services Will Disappear In 2020: https://www.forbes.com/sites/johanmoreno/2020/12/30/google-graveyard-these-google-services-will-disappear-in-2020/
• Google Gets Closer To Targeting Ads Based On Personalization, Privacy: https://www.mediapost.com/publications/article/357104/google-gets-closer-to-targeting-ads-based-on-perso.html
• What Google’s New "Passage Indexing" Means for E-Commerce & SEO: https://www.practicalecommerce.com/seo-what-googles-new-passage-indexing-means-for-ecommerce
• Tech Google workers form new labor union, a tech industry rarity: https://apnews.com/article/google-workers-unionize-technology-cc67e2f901fa5b59d73b9dac1892d0b3
• Will Google Retaliate As Employees Unionize, Push For Workers' Rights?: https://www.mediapost.com/publications/article/359159/will-google-retaliate-as-employees-unionize-push.html
• Former Google Software Engineer Claims YouTube Erasing 'Dislikes' For Biden Video: https://www.mediapost.com/publications/article/359823/former-google-software-engineer-claims-youtube-era.html
• Google Starting To Meet Consumer Demand For Organic Search: https://www.mediapost.com/publications/article/359953/google-starting-to-meet-consumer-demand-for-organi.html
• Google Explores Alternative to Apple’s New Anti-Tracking Feature: https://finance.yahoo.com/news/google-explores-alternative-apple-anti-164657542.html
• Google claims almost no change in ad revenue from targeting proposals in its Privacy Sandbox — but privacy upside less clear: https://techcrunch.com/2021/01/25/google-claims-almost-no-change-in-ad-revenue-from-targeting-proposals-in-its-privacy-sandbox-but-privacy-upside-less-clear
• Google Builds Integration For Programmatic Publisher Identifiers - using Publisher Provided IDentifier (PPID): https://www.mediapost.com/publications/article/361343/google-builds-integration-for-programmatic-publish.html
• Publishers Must Remain Vigilant Toward Google's Cookie Substitute: https://www.mediapost.com/publications/article/359969/publishers-must-remain-vigilant-toward-googles-co.html
• COMMENTARY Google's 'Project Bernanke' Should Sow More Publisher Distrust: https://www.mediapost.com/publications/article/362353/googles-project-bernanke-shoulde-sow-more-publis.html
• Google Details What Apple's App-Tracking Transparency Policy Means For Advertisers: https://www.mediapost.com/publications/article/359992/google-details-what-apples-app-tracking-transpare.html
• Pay cut - Google employees who work from home could lose money: https://www.reuters.com/world/the-great-reboot/pay-cut-google-employees-who-work-home-could-lose-money-2021-08-10/
• Remote Googlers face pay cuts - report: https://www.linkedin.com/news/story/remote-googlers-face-pay-cuts-rpt-5111572/
• Google Had Secret Project to ‘Convince’ Employees ‘That Unions Suck’: https://www.vice.com/en/article/v7d7j9/google-had-secret-project-to-convince-employees-that-unions-suck
• Google Made 4,500 Improvements In 2020: https://www.mediapost.com/publications/article/366199/google-made-4500-improvements-in-2020.html
• Google To Shutter Expanded Text Ads: https://www.mediapost.com/publications/article/366436/google-to-shutter-expanded-text-ads.html
• DOJ Preparing To Sue Google Over Alleged Ad Monopoly - Report: https://www.mediapost.com/publications/article/366472/doj-preparing-to-sue-google-over-alleged-ad-monopo.html
• Google Could Pay Apple $15B To Keep Its Search Engine The Default On Safari: https://www.mediapost.com/publications/article/366396/google-could-pay-apple-15b-to-keep-its-search-eng.html
• Google Ads help -- About attribution models: https://support.google.com/google-ads/answer/6259715
• Google Makes Data-Driven Attribution Default Model In Privacy Landscape: https://www.mediapost.com/publications/article/367264/google-makes-data-driven-attribution-default-model.html
• Consumer Financial Protection Bureau (CFPB)’s Inquiry into Big Tech PaymentPlatforms: https://files.consumerfinance.gov/f/documents/cfpb_section-1022_directors-statement_2021-10.pdf

• Google Agrees To Settle Suit Over COVID-19 App: https://www.mediapost.com/publications/article/371562/google-agrees-to-settle-suit-over-covid-19-app.html
• Google Blog - How AI powers great search results: https://blog.google/products/s* earch/how-ai-powers-great-search-results/
• It's time to delete the scary amount of data Google has on you: https://www.cnet.com/tech/services-and-software/its-time-to-delete-the-scary-amount-of-data-google-has-on-you/
• Google Search Is Dying: https://dkb.io/post/google-search-is-dying
• Google to Acquire Mandiant: https://www.mandiant.com/company/press-release/mgc
• Google destroyed my Google Play Developer Account and my work for the last 2 years.: https://blog.devgenius.io/google-destroyed-my-google-play-developer-account-and-my-work-for-the-last-2-years-c4aa5034a221
• Google Users Can Proceed With Privacy Suit Over Real-Time Bidding: https://www.mediapost.com/publications/article/374778/google-users-can-proceed-with-privacy-suit-over-re.html

See Also

Google Hacks | Chrome | Android | Search Engine | Yahoo! | Bing | Web Analytics | Freebase | Metrics