Difference between revisions of "Personalization"

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'''Personalization''' is a form of adaptation or customization of a user interface.
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'''Personalization''' (sometimes summarized ''P13N'' or ''p13n'') is a form of adaptation or customization of a user interface.
  
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== Specifications ==
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* W3C -- Personalization Semantics Explainer 1.0: https://w3c.github.io/personalization-semantics/ | [https://github.com/w3c/personalization-semantics SRC]
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* W3C -- Requirements for Personalization Semantics: https://w3c.github.io/personalization-semantics/requirements/
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* W3C -- Personalization Semantics Content Module 1.0: https://w3c.github.io/personalization-semantics/content/
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<ref>Personalization Semantics Content Module First Public Working Draft, and Personalization Semantics Explainer: https://lists.w3.org/Archives/Public/w3c-wai-ig/2018JanMar/0148.html</ref>
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<ref>Does personalization semantics work as an ARIA module?: https://github.com/w3c/personalization-semantics/issues/54</ref>
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=== ATT ===
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'''A'''pp '''T'''racking '''T'''ransparency (''ATT'') is an informal specification from Apple, as introduced in its "[[iOS]] 14.5.1" release 2021-04-26<ref>Apple iOS 14.5 Released -- Massive iPhone Update With Cool Features & Important Fixes: https://www.forbes.com/sites/davidphelan/2021/04/28/apple-releases-ios-145-the-most-exciting-awesome-biggest-most-controversial-iphone-update-ever-urgent-fixes-update-now/?sh=7bf91ae6608f</ref>.
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<ref>Apple Is Expanding Its Ad Business On The Cusp Of ATT Enforcement (Yep, You Read That Right): https://www.adexchanger.com/privacy/apple-is-expanding-its-ad-business-on-the-cusp-of-att-enforcement-yep-you-read-that-right/ (App Tracking Transparency = ''ATT'')</ref>
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<ref>IOS 14.5 Is Live, ATT Enforcement Begins – And Here’s How We Got Here: https://www.adexchanger.com/privacy/ios-14-5-is-live-att-enforcement-begins-and-heres-how-we-got-here/</ref>
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<ref>Apple to boost ads business as iPhone changes hurt Facebook: https://www.ft.com/content/5527ddd1-77a8-4cd0-82fd-4568be5da80f</ref>
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== Segmentation ==
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* User Segmentation -- Do’s and Dont’s: https://hackernoon.com/user-segmentation-dos-and-donts
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* User segmentation - A guide to understanding your customers: https://mixpanel.com/blog/user-segmentation-guide-understanding-customers-2/
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<ref>What is User Segmentation? Why is it crucial for your product?: https://www.crayond.com/blog/user-segmentation/</ref>
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<ref>What is user segmentation?: https://posthog.com/blog/how-to-do-user-segmentation</ref>
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<ref>6 Types of Users Segmentation and Why You Need Them: https://www.blog.udonis.co/user-acquisition/6-types-of-users-segmentation</ref>
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<ref>How to Get Started With User Segmentation in Marketing Automation?: https://encharge.io/user-segmentation-in-marketing-automation/</ref>
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<ref>The Problem With Traditional Consumer Segmentation And How To Fix It: https://www.mediapost.com/publications/article/374136/the-problem-with-traditional-consumer-segmentation.html</ref>
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== Tools ==
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* Salesforce/Evergage - Personalization Engine: <ref>Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences: https://www.prnewswire.com/news-releases/salesforce-acquires-evergage-will-use-personalization-to-enhance-customer-data-and-deliver-more-relevant-experiences-301000691.html</ref><ref>Personalization using Evergage: https://susanealdrich.com/2019/01/04/personalization-using-evergage/</ref><ref>Salesforce Completes the Acquisition of Evergage, A Personalization and Customer Data Platform Company: https://www.martechadvisor.com/news/data-management/salesforce-completes-the-acquisition-of-evergage-a-personalization-and-customer-data-platform-company/</ref><ref>Salesforce Acquires Evergage, the Leading Personalisation and CDP: https://www.afdigital.com/salesforce-evergage-acquisition/</ref><ref>Evergage - Personalization review: https://bestpersonalizationservices.com/reviews/evergage/</ref>
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* Facebook Personalization via Graph API: http://developers.facebook.com/docs/guides/web#personalization
  
  
 
== Resources ==
 
== Resources ==
  
* [[wikipedia: Personalization]]
 
 
* p13n (Personalization): http://en.wiktionary.org/wiki/p13n
 
* p13n (Personalization): http://en.wiktionary.org/wiki/p13n
* Facebook Personalization via Graph API: http://developers.facebook.com/docs/guides/web#personalization
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* '''W3C -- Personalization working group: https://www.w3.org/WAI/personalization/'''<ref>Personalization Accessibility Task Force (Personalization Semantics Task Force)of the APA WG: https://www.w3.org/WAI/APA/task-forces/personalization/</ref>
* An Intelligent System for Personalized Advertising on the Internet: http://www.springerlink.com/content/e0tl9g3uhwty79y1/
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* Salesforce/Evergage -- 2020 Trends in Personalization (RESEARCH OVERVIEW): https://www.evergage.com/wp-content/uploads/2020/04/Evergage-2020-Trends-in-Personalization-Report.pdf
* Using Web Usage Mining and SVD to Improve E-commerce Recommendation Quality: http://www.springerlink.com/content/c1u0wqw7l3r9hc15/
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* An Intelligent System for Personalized Advertising on the Internet (WHITEPAPER): http://www.springerlink.com/content/e0tl9g3uhwty79y1/
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* Using Web Usage Mining and SVD to Improve E-commerce Recommendation Quality (WHITEPAPER): http://www.springerlink.com/content/c1u0wqw7l3r9hc15/
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* Forrester — Component Content Management Systems (CCMS) - Supercharge Long-Form Content For Personalized & Consistent Experiences: https://www.adobe.com/content/dam/cc/us/en/products/xml-documentation-for-adobe-experience-manager/pdf/Adobe_Forrester_TLP_CCMS_Supercharge_Long_Form_Content.pdf
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== Tutorials ==
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* How to Add Personalization to Control Panel in Windows 10: https://www.tenforums.com/tutorials/91883-add-personalization-control-panel-windows-10-a.html
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* New to Mac? How to personalize your Mac desktop and more: https://www.idownloadblog.com/2020/06/02/how-to-personalize-your-mac/<ref>If you get a personalization error when reinstalling macOS on your Mac with Apple M1 chip: https://support.apple.com/en-us/HT211983</ref>
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* Structure and Semantics for Context (in Personalization): https://simplea.com/Articles/structure-and-semantics-for-context
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* Implement Personalization using ContextHub in AEM: http://www.aemcq5tutorials.com/tutorials/implement-personalization-using-contexthub-aem/
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* Oracle ERP -- Forms Personalization tutorial: https://erpschools.com/erps/articles/forms-personalization-tutorial
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* PoolParty (by Semantic Web Company) -- Personalized Customer Journeys - The Power of Semantics: https://www.poolparty.biz/events/webinar-personalized-customer-journeys-the-power-of-semantics/
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== External Links ==
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* [[wikipedia: Personalization]]
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* Introducing Semantics in Web Personalization: The Role of Ontologies: https://link.springer.com/chapter/10.1007/11908678_10
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* Personalized Semantic Retrieval andSummarization ofWeb BasedDocuments: https://thesai.org/Downloads/Volume4No1/Paper_28-Personalized_Semantic_Retrieval_and_Summarization_of_Web_Based_Documents.pdf
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* Using semantics and user participation to customize personalization: https://www.hpl.hp.com/techreports/2008/HPL-2008-197.pdf
 
* Yahoo's master communications plan -- Personalization, 'groups of the moment': http://www.zdnet.com/blog/btl/yahoos-master-communications-plan-personalization-groups-of-the-moment/48685?tag=nl.e539
 
* Yahoo's master communications plan -- Personalization, 'groups of the moment': http://www.zdnet.com/blog/btl/yahoos-master-communications-plan-personalization-groups-of-the-moment/48685?tag=nl.e539
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* (TV show & Movie) Artwork Personalization at Netflix: https://medium.com/netflix-techblog/artwork-personalization-c589f074ad76
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* Omnichannel Personalization with a Fashion Taste Graph: https://chicisimo.com/omnichannel-personalization-with-a-fashion-taste-graph/
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* Facebook Breaks Ads Attacking Apple, Defends Personalized Targeting: https://www.mediapost.com/publications/article/360956/facebook-breaks-ads-attacking-apple-defends-perso.html
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* Study - Banks Lagging On Personalization, Consumers Say: https://www.mediapost.com/publications/article/361150/study-banks-lagging-on-personalization-consumers.html
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* Twilio Segment launches tool for creating "Personalized" ''Customer Journeys'': https://www.mediapost.com/publications/article/364073/twilio-segment-launches-tool-for-creating-personal.html
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* Fix Your Algorithmic Racism, Or Face The FTC: https://www.mediapost.com/publications/article/362651/fix-your-algorithmic-racism-or-face-the-ftc.html
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* Customization vs. Personalization in the User Experience: https://www.nngroup.com/articles/customization-personalization/
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* Consumers Will Trade Data For Personalized Offers - Merkle: https://www.mediapost.com/publications/article/371377/consumers-will-trade-data-for-personalized-offers.html
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* Shoppers Will Unsubscribe From A Brand If They Are Incorrectly Targeted, Study Finds: https://www.mediapost.com/publications/article/371372/shoppers-will-unsubscribe-from-a-brand-if-they-are.html
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* Forget personalisation, it’s impossible and it doesn’t work: https://www.marketingweek.com/peter-weinberg-jon-lombardo-personalisation-impersonalisation/
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* Gen Z Says Bring It On: They're Open To Email And Personalization: https://www.mediapost.com/publications/article/374653/gen-z-says-bring-it-on-theyre-open-to-email-and.html
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* 72% Of U.S. Travelers Choose Destination Based On Personalized Ad: https://www.mediapost.com/publications/article/375208/72-of-us-travelers-choose-destination-based-on.html
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== References ==
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<references />
  
 
== See Also ==
 
== See Also ==
  
[[Recommender]] | [[Web 3.0]] | [[Ad]]s
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[[Recommender]] | [[Web 3.0]] | [[Ad]]s | [[LBS]] | [[BT]] | [[ML]]/[[AI]] | [[Email]] | [[Marketing]] | [[Analytics]] | [[iOS]]

Latest revision as of 15:42, 30 June 2022

Personalization (sometimes summarized P13N or p13n) is a form of adaptation or customization of a user interface.


Specifications

[1] [2]

ATT

App Tracking Transparency (ATT) is an informal specification from Apple, as introduced in its "iOS 14.5.1" release 2021-04-26[3].

[4] [5] [6]


Segmentation

[7] [8] [9] [10] [11]



Tools


Resources


Tutorials


External Links


References

  1. Personalization Semantics Content Module First Public Working Draft, and Personalization Semantics Explainer: https://lists.w3.org/Archives/Public/w3c-wai-ig/2018JanMar/0148.html
  2. Does personalization semantics work as an ARIA module?: https://github.com/w3c/personalization-semantics/issues/54
  3. Apple iOS 14.5 Released -- Massive iPhone Update With Cool Features & Important Fixes: https://www.forbes.com/sites/davidphelan/2021/04/28/apple-releases-ios-145-the-most-exciting-awesome-biggest-most-controversial-iphone-update-ever-urgent-fixes-update-now/?sh=7bf91ae6608f
  4. Apple Is Expanding Its Ad Business On The Cusp Of ATT Enforcement (Yep, You Read That Right): https://www.adexchanger.com/privacy/apple-is-expanding-its-ad-business-on-the-cusp-of-att-enforcement-yep-you-read-that-right/ (App Tracking Transparency = ATT)
  5. IOS 14.5 Is Live, ATT Enforcement Begins – And Here’s How We Got Here: https://www.adexchanger.com/privacy/ios-14-5-is-live-att-enforcement-begins-and-heres-how-we-got-here/
  6. Apple to boost ads business as iPhone changes hurt Facebook: https://www.ft.com/content/5527ddd1-77a8-4cd0-82fd-4568be5da80f
  7. What is User Segmentation? Why is it crucial for your product?: https://www.crayond.com/blog/user-segmentation/
  8. What is user segmentation?: https://posthog.com/blog/how-to-do-user-segmentation
  9. 6 Types of Users Segmentation and Why You Need Them: https://www.blog.udonis.co/user-acquisition/6-types-of-users-segmentation
  10. How to Get Started With User Segmentation in Marketing Automation?: https://encharge.io/user-segmentation-in-marketing-automation/
  11. The Problem With Traditional Consumer Segmentation And How To Fix It: https://www.mediapost.com/publications/article/374136/the-problem-with-traditional-consumer-segmentation.html
  12. Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences: https://www.prnewswire.com/news-releases/salesforce-acquires-evergage-will-use-personalization-to-enhance-customer-data-and-deliver-more-relevant-experiences-301000691.html
  13. Personalization using Evergage: https://susanealdrich.com/2019/01/04/personalization-using-evergage/
  14. Salesforce Completes the Acquisition of Evergage, A Personalization and Customer Data Platform Company: https://www.martechadvisor.com/news/data-management/salesforce-completes-the-acquisition-of-evergage-a-personalization-and-customer-data-platform-company/
  15. Salesforce Acquires Evergage, the Leading Personalisation and CDP: https://www.afdigital.com/salesforce-evergage-acquisition/
  16. Evergage - Personalization review: https://bestpersonalizationservices.com/reviews/evergage/
  17. Personalization Accessibility Task Force (Personalization Semantics Task Force)of the APA WG: https://www.w3.org/WAI/APA/task-forces/personalization/
  18. If you get a personalization error when reinstalling macOS on your Mac with Apple M1 chip: https://support.apple.com/en-us/HT211983

See Also

Recommender | Web 3.0 | Ads | LBS | BT | ML/AI | Email | Marketing | Analytics | iOS