Difference between revisions of "Search Engine Optimization"

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== Resources ==
 
== Resources ==
  
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* The Periodic Table Of SEO Success Factors: http://searchengineland.com/seotable
 
* SEO - The Free Beginner’s Guide From SEOmoz: http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
 
* SEO - The Free Beginner’s Guide From SEOmoz: http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
 
* The Web Developer’s SEO Cheat Sheet: http://static.seomoz.org/user_files/SEO_Web_Developer_Cheat_Sheet.pdf
 
* The Web Developer’s SEO Cheat Sheet: http://static.seomoz.org/user_files/SEO_Web_Developer_Cheat_Sheet.pdf
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* A Campaign Prep Checklist For Link Builders: http://searchengineland.com/a-campaign-prep-checklist-for-link-builders-77681
 
* A Campaign Prep Checklist For Link Builders: http://searchengineland.com/a-campaign-prep-checklist-for-link-builders-77681
 
* 5 Ways to Qualify Great Links: http://www.seerinteractive.com/blog/qualify-great-links/
 
* 5 Ways to Qualify Great Links: http://www.seerinteractive.com/blog/qualify-great-links/
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* Why YouTube's Keyword Tools is amazing for Link Building: http://searchengineland.com/why-the-youtube-keyword-tool-is-so-amazing-for-link-building-173766
  
  
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* Scribe 3.0 - SEO (for your documents) Made Simple: http://www.copyblogger.com/scribe-3/
 
* Scribe 3.0 - SEO (for your documents) Made Simple: http://www.copyblogger.com/scribe-3/
 
* How To -- Allow Google to Crawl your AJAX Content: http://www.seomoz.org/blog/how-to-allow-google-to-crawl-ajax-content
 
* How To -- Allow Google to Crawl your AJAX Content: http://www.seomoz.org/blog/how-to-allow-google-to-crawl-ajax-content
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* Google Hummingbird - Evolutionary becomes Revolutionary: http://searchengineland.com/google-hummingbird-when-evolutionary-becomes-revolutionary-173740
  
  

Revision as of 11:02, 21 October 2013

Search Engine Optimization (commonly abbreviated SEO) is a technique for manipulating the search results of the top Search Engine services (Google, Yahoo!, Lycos, DogPile, WebCrawler, Mahalo, Wikia, Cuil, etc...).


Criteria

The following criteria contribute to ranking in search engines:

  1. page title
  2. META description
  3. META keywords
  4. content (keywords and/or keyphrases appear at a ratio of 1:3, or once every third of content... for example it should appear in the first paragraph if you have three, the first and fourth if you have six, etc)
  5. categories
  6. tags
  7. links (title, rel)
  8. images (title, alt)
  9. media (title, alternate DIV or P tags)
  10. iframe (noframes text)
  11. script (noscript text)
  12. links (outbound links from your site linking to references or other external sites)
  13. backlinks (number of sites linking in to your's)
  14. searches (number of searches using keywords that pull up relevant pages of your site's content already)
  15. authority (reliability of your top-level domain for a given topic)
  16. freshness (frequency of updates)
  17. traffic (visitations over time)


Techniques

Link Building

Directories

Link Sharing

Link Buying

Roundups

How-Tos

Tools


Resources


Tutorials


External Links


References

  1. 10 Ugly SEO Tools that Actually Rock: http://www.seomoz.org/blog/seo-tools-that-rock
  2. SearchBliss - Keyword Difficulty tool: http://www.searchbliss.com/seo-tools/keyword-ranking-difficulty-check.asp

See Also

Search Engine | Sitemap | Robots | User Agent