Difference between revisions of "Search Engine Optimization"

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'''S'''earch '''E'''ngine '''O'''ptimization (commonly abbreviated ''SEO'') is a technique for manipulating the search results of the top [[Search Engine]] services (Google, Yahoo!, Lycos, DogPile, WebCrawler, Mahalo, Wikia, Cuil, etc...).
 
'''S'''earch '''E'''ngine '''O'''ptimization (commonly abbreviated ''SEO'') is a technique for manipulating the search results of the top [[Search Engine]] services (Google, Yahoo!, Lycos, DogPile, WebCrawler, Mahalo, Wikia, Cuil, etc...).
  
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== Companies ==
 
  
* RelaxSEO - A Semantics-based SEO provider: http://relaxseo.com/
 
* iBusinessPromoter (promises Top 10 rankings on selected keywords): http://www.ibusinesspromoter.com/optimize/top-10-rankings.htm
 
  
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== Criteria ==
  
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The following criteria contribute to ranking in search engines:
  
 +
# page title
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# META description
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# META keywords
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# content (keywords and/or keyphrases appear at a ratio of 1:3, or once every third of content... for example it should appear in the first paragraph if you have three, the first and fourth if you have six, etc)
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# categories
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# tags
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# links (title, rel)
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# images (title, alt)
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# media (title, alternate DIV or P tags)
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# iframe (''noframes'' text)
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# script (''noscript'' text)
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# links (outbound links from your site linking to references or other external sites)
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# backlinks (number of sites linking in to your's)
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# searches (number of searches using keywords that pull up relevant pages of your site's content already)
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# authority (reliability of your top-level domain for a given topic)
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# freshness (frequency of updates)
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# traffic (visitations over time)
  
== Tools ==
 
  
* '''SEO Keyword Difficulty Tool''': http://seoboise.com/2009/keyword-difficulty-seo-tool/
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== Techniques ==
* '''Search Engine Analysis: http://www.searchengine-analysis.com'''
+
  
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==== Directories ====
  
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Getting listed in the main [[Yahoo]]!, [[DMOZ]] and other business directories is essential. This could require substantial original content or establishment and recognition of authoritative position for given material or subject.
 +
 +
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=== Link Building ===
 +
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The process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet.
 +
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* The Beginner's Guide to Link Building: http://moz.com/beginners-guide-to-link-building
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==== Link Sharing ====
 +
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As long as a majority of in-bound links are from non-reciprocated sources, certain targeted link-shares can be extremely beneficial to SEO and Search Engine ranking on a particular subject.
 +
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* [[wikipedia: Link exchange]]
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==== Link Buying ====
 +
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No longer a viable alternative (in bulk) due to Google's Search Engine algorithm changes. May still make sense in a smaller more focused manner.
 +
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* Buying Links is Shallow, Short-Term Thinking. Buying Blogs? Now that's a Strategy: http://moz.com/blog/buying-links-is-shallow-buying-blogs-now-thats-a-strategy
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* Google Webmaster FAQ on Link Schemes: http://support.google.com/webmasters/answer/66356?hl=en
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==== Roundups ====
 +
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Top 10 Lists, Best-Ofs, Greatest Hits (of own content or others'), etc...
 +
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===== How-Tos =====
 +
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Writing tutorials or how-to guides is a great way to share your knowledge and expertise, and generate traffic, especially when done for a niche or specialized topic.
 +
 +
 +
=== Link Checking ===
 +
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You should avoid publishing a website or webapp with dead links. The technique of "Link Checking", literally going through all the pages and looking for any dead links, malformed URLs, missing images, moved content redirects not working correctly, etc. This is a light version of full-fledged "Spidering" the website/webapp, where a Web Spider will run through all the links it finds on your site until it doesn't find any new links (i.e. one page that links to another page that has one or more links on it, all links will be visited on all pages).
 +
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<ref>Google Webmaster - Crawl Errors report (websites): https://support.google.com/webmasters/answer/35120?hl=en</ref>
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<ref>How to Crawl site getting URL and status code: https://codereview.stackexchange.com/questions/135567/crawl-site-getting-url-and-status-code/135579</ref>
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=== Rich Snippets ===
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See: [[Rich Snippets]]
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== Tools ==
 +
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* SEO Tools (140 SEO Tools): http://www.seocompany.ca/tool/seo-tools.html<ref>10 Ugly SEO Tools that Actually Rock: http://www.seomoz.org/blog/seo-tools-that-rock</ref>
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* SEO Tools for Excel: https://seotoolsforexcel.com/download-seotools/
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* '''Search Engine Analysis: http://www.searchengine-analysis.com'''
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* Google - Keyword Tool: http://www.adwords.google.com/keywordtool
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* Moz - Link Explorer: https://moz.com/link-explorer | [https://analytics.moz.com/pro/link-explorer/overview?site=https://www.alc.ca&target=domain&new=true EXAMPLE - alc.ca] (authority, inbound .vs. outbound, etc)
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* '''SEO Keyword Difficulty Tool''': http://www.seochat.com/seo-tools/keyword-difficulty/ (how tough is it to get ranked for certain keywords)<ref>SearchBliss - Keyword Difficulty tool: http://www.searchbliss.com/seo-tools/keyword-ranking-difficulty-check.asp</ref>
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* 30+ More Tools to Automate Your Link Building: http://searchenginewatch.com/article/2073995/30-More-Tools-to-Automate-Your-Link-Building
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* iBusiness Promoter (IBP): http://www.ibusinesspromoter.com/
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* WooRank: http://www.woorank.com/
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* SERP Fox: http://www.serpfox.com/
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* '''W3C Link Checker: https://validator.w3.org/checklink''' | [http://search.cpan.org/dist/W3C-LinkChecker/ SRC]
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* LinkChecker: http://wummel.github.io/linkchecker/ (GUI tool for checking links for 404s, broken images, etc)
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* Xenu's LinkSleuth: http://home.snafu.de/tilman/xenulink.html
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* Screaming Frog - SEO Spider tool: http://www.screamingfrog.co.uk/seo-spider/
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* Ninja Site Crawler & Broken Link Checker: https://www.internetmarketingninjas.com/seo-tools/google-sitemap-generator/
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<ref>5 Tools To Check For Broken Links On Your WordPress Site: http://www.wpuniversity.com/blog/5-tools-find-broken-links</ref>
  
  
 
== Resources ==
 
== Resources ==
  
 +
* The Periodic Table Of SEO Success Factors: http://searchengineland.com/seotable
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* '''GOOGLE - Search Engine Optimization Starter Guide (OFFICIAL): https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf'''<ref>Search Engine Optimization (SEO) Starter Guide: https://support.google.com/webmasters/answer/7451184?hl=en</ref>
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* SEO - The Free Beginner’s Guide From SEOmoz: http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
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* The Web Developer’s SEO Cheat Sheet: http://static.seomoz.org/user_files/SEO_Web_Developer_Cheat_Sheet.pdf
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* Google vs Yahoo! vs MSN Search - Comparing Search Algorithms on RELEVANCY: http://www.seobook.com/relevancy/#
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* Search Engine market share (GLOBAL %): https://www.netmarketshare.com/search-engine-market-share.aspx?qprid=4&qpcustomd=0<ref>Search Engine Market Share in Asia – January 2016: https://www.ajpr.com/search-engine-market-share-in-asia-january-2016/</ref>
 
* '''SEO - How To Get Your PHP Pages Indexed on Google''': http://www.seo.com/blog/seo-tips/how-to-get-your-php-pages-indexed-on-google/
 
* '''SEO - How To Get Your PHP Pages Indexed on Google''': http://www.seo.com/blog/seo-tips/how-to-get-your-php-pages-indexed-on-google/
 
* SEO Finder - Pick up valuable older sites for pennies: http://www.merchantos.com/sitefinder301/
 
* SEO Finder - Pick up valuable older sites for pennies: http://www.merchantos.com/sitefinder301/
* Google vs Yahoo! vs MSN Search - Comparing Search Algorithms on RELEVANCY: http://www.seobook.com/relevancy/#
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* iBusinessPromoter (promises Top 10 rankings on selected keywords): http://www.ibusinesspromoter.com/optimize/top-10-rankings.htm
* SEO - The Free Beginner’s Guide From SEOmoz: http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
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* Wordpress built-in Sitemaps: http://en.support.wordpress.com/sitemaps/
 
+
  
  
 
== Tutorials ==
 
== Tutorials ==
  
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* '''SEO - A Comprehensive Guide for Beginners: http://blog.kissmetrics.com/seo-guide/'''
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* The SEO-Revenue Funnel -- Visualizing the Path to Organic Search Success: https://www.deepcrawl.com/blog/best-practice/the-seo-revenue-funnel-framework-visualizing-the-path-to-organic-search-success/
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* Latent Semantic Indexing (LSI) keywords: https://backlinko.com/hub/seo/lsi
 
* Search Engine Optimization for Site Owners and Small Businesses: http://www.seo-blog.com/tutorial.php
 
* Search Engine Optimization for Site Owners and Small Businesses: http://www.seo-blog.com/tutorial.php
 
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* Actionable Link Building Strategies: http://www.seomoz.org/blog/actionable-link-building-strategies
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* A Campaign Prep Checklist For Link Builders: http://searchengineland.com/a-campaign-prep-checklist-for-link-builders-77681
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* 5 Ways to Qualify Great Links: http://www.seerinteractive.com/blog/qualify-great-links/
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* Why YouTube's Keyword Tools is amazing for Link Building: http://searchengineland.com/why-the-youtube-keyword-tool-is-so-amazing-for-link-building-173766
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* '''Yoast WordPress SEO - Titles & Metas template variables'': http://kb.yoast.com/article/146-yoast-wordpress-seo-titles-metas-template-variables
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* All about SEO on Wordpress: http://en.blog.wordpress.com/2013/03/22/seo-on-wordpress-com/
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* '''The Definitive Guide To Higher Rankings For WordPress Sites: http://yoast.com/articles/wordpress-seo/'''
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* Link Building - The Beginner's Guide to SEO: https://moz.com/beginners-guide-to-seo/growing-popularity-and-links
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* Internal Links: https://moz.com/learn/seo/internal-link
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* External Links: https://moz.com/learn/seo/external-link<ref>11 Ways to Get Authority Links for Your New Blog: https://neilpatel.com/blog/11-ways-to-get-authority-links-for-your-new-blog/</ref>
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* Backlinks: https://moz.com/learn/seo/backlinks
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* Backlinks Uncovered – The Truth About DA and DR Metrics: https://linkbuilder.io/truth-about-da-dr-metrics/ (''DA''= Domain Authority & ''DR''=Domain Rating)
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* Using Canonical Tags to Reduce Duplicate Content: https://www.practicalecommerce.com/seo-using-canonical-tags-to-reduce-duplicate-content
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* Link Equity: https://moz.com/learn/seo/what-is-link-equity
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* Off-Page/Off-Site SEO: https://moz.com/learn/seo/off-site-seo
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* Inbound .vs. Outbound links: https://backstageincome.com/blog/inbound-vs-outbound-links-seo/<ref>What Are Inbound Links and How to Generate Them: https://ninjaoutreach.com/inbound-links/</ref><ref>Search Engine Ranking Factors 2015: https://moz.com/search-ranking-factors/correlations</ref>
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* What is a ''rel="canonical"'' (link)?: https://www.clearboxseo.com/what-is-a-relcanonical/<ref>rel=canonical: the ultimate guide: https://yoast.com/rel-canonical/</ref><ref>HTML ''&lt;link&gt;'' tag's ''rel'' attribute explained: https://www.contentkingapp.com/academy/link-rel/</ref>
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* Explained -- ''noopener'', ''noreferrer'', and ''nofollow'' values: https://pointjupiter.com/what-noopener-noreferrer-nofollow-explained/
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* The Difference Between Nofollow and Noreferrer, and Why it Matters: https://www.forbes.com/sites/johnrampton/2017/11/06/the-difference-between-nofollow-and-noreferrer-and-why-it-matters/
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* How do I check for valid (not dead) links programatically using PHP?: http://stackoverflow.com/questions/244506/how-do-i-check-for-valid-not-dead-links-programatically-using-php
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* How to find broken links on a website: http://stackoverflow.com/questions/65515/how-to-find-broken-links-on-a-website
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* How to check URL for 404 using Selenium WebDriver?: http://stackoverflow.com/questions/1453527/how-to-check-url-for-404-using-selenium-webdriver
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* Checking HttpResponse OK (200) with Selenium WebDriver: http://stackoverflow.com/questions/14537336/checking-httpresponse-ok-200-with-selenium-webdriver/14547168
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* The UNIX Philosophy, WebDriver and HTTP Status Codes: http://blog.rocketpoweredjetpants.com/2013/06/the-unix-philosophy-webdriver-and-http.html
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* Using page speed in mobile search ranking: https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html
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* Improving Search Rank by Optimizing Your "Time To First Byte" (TTFB): https://moz.com/blog/improving-search-rank-by-optimizing-your-time-to-first-byte<ref>First Byte Time (back-end processing): https://wordpress.stackexchange.com/questions/75045/first-byte-time-back-end-processing</ref><ref>How to reduce the “Time for the first byte” on my website?: https://stackoverflow.com/questions/8539784/how-to-reduce-the-time-for-the-first-byte-on-my-website</ref><ref>CDNs Won’t Improve Your SEO (unless…): https://www.imperva.com/blog/using-cdn-to-improve-seo-and-ttfb/</ref><ref>Stop worrying about Time To First Byte (TTFB): https://blog.cloudflare.com/ttfb-time-to-first-byte-considered-meaningles/</ref><ref>What Is Time To First Byte, And How To Improve It: https://www.searchenginepeople.com/blog/16081-time-to-first-byte-seo.html</ref><ref>The strange case of Mr. "Time To First Byte": https://serverfault.com/questions/350062/the-strange-case-of-mr-time-to-first-byte</ref>
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* Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content: https://moz.com/blog/cross-domain-rel-canonical-seo-value-cross-posted-content
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* SEO Best Practices for Canonical URLs + the Rel=Canonical Tag: https://moz.com/blog/rel-canonical
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* Why you shouldn't use URL masking, forwarding or cloaking: https://www.easyredir.com/blog/why-you-should-not-use-url-masking-forwarding-cloaking
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* The Sitemap Paradox: https://webmasters.stackexchange.com/questions/4803/the-sitemap-paradox
  
  
 
== External Links ==
 
== External Links ==
  
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* [[wikipedia: Search Engine Optimization]]
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* [[wikipedia: Faceted search]]
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* [[wikipedia: HTTP 301]]
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* Redirects (SEO best practice): https://moz.com/learn/seo/redirection
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* Change page URLs with 301 redirects: https://support.google.com/webmasters/answer/93633<ref>HTTP 301 vs. 302 redirects - which is better?: https://www.contentkingapp.com/academy/redirects/faq/301-vs-302/</ref>
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* How long do browsers cache HTTP 301s?: https://stackoverflow.com/questions/9130422/how-long-do-browsers-cache-http-301s
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* How Long Does it Take for a 301 Redirect to Take Effect with Links?: http://wojdylosocialmedia.com/301-redirect-effect-links/
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* 301 Redirects -- The Horror That Cannot Be Uncached: http://getluky.net/2010/12/14/301-redirects-cannot-be-undon/
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* Link Equity (aka. "link juice"): https://moz.com/learn/seo/what-is-link-equity
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* Canonicalization: https://moz.com/learn/seo/canonicalization (explains the benefits of ''rel="canonical" for SEO and how to balance its use with 301 redirects)
 
* Search Market Share 200 -- Google Grew, Yahoo & Microsoft Dropped & Stabilized: http://searchengineland.com/search-market-share-2008-google-grew-yahoo-microsoft-dropped-stabilized-16310
 
* Search Market Share 200 -- Google Grew, Yahoo & Microsoft Dropped & Stabilized: http://searchengineland.com/search-market-share-2008-google-grew-yahoo-microsoft-dropped-stabilized-16310
 
* New Google SEO Starter Guide Published -- Perfect for Beginners: http://www.zdnet.com/blog/seo/new-google-seo-starter-guide-published-perfect-for-beginners/538?tag=nl.e539
 
* New Google SEO Starter Guide Published -- Perfect for Beginners: http://www.zdnet.com/blog/seo/new-google-seo-starter-guide-published-perfect-for-beginners/538?tag=nl.e539
 
* 10 Organic Google boosting tips you should know [now]: http://bakermedia.com/site/news/organc-google-seo
 
* 10 Organic Google boosting tips you should know [now]: http://bakermedia.com/site/news/organc-google-seo
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* Scribe 3.0 - SEO (for your documents) Made Simple: http://www.copyblogger.com/scribe-3/
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* How To -- Allow Google to Crawl your AJAX Content: http://www.seomoz.org/blog/how-to-allow-google-to-crawl-ajax-content
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* Google Hummingbird - Evolutionary becomes Revolutionary: http://searchengineland.com/google-hummingbird-when-evolutionary-becomes-revolutionary-173740
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* Is it worth spending time on creating tags and categories?: http://www.youtube.com/watch?v=A96yDPqa2rs
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* What are some of the most ingenious ways to increase traffic to a website?: http://www.quora.com/What-are-some-of-the-most-ingenious-ways-to-increase-traffic-to-a-website
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* Will SEO die?: https://www.quora.com/Will-SEO-die
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* Death of SEO greatly exaggerated (INFOGRAPHIC): http://www.seobook.com/learn-seo/infographics/death-of-seo.php
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* SEO vs. React -- Web Crawlers are Smarter Than You Think: https://medium.freecodecamp.org/seo-vs-react-is-it-neccessary-to-render-react-pages-in-the-backend-74ce5015c0c9
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* Breaking News - Google Mobile Speed Update Algorithm Ranking Factor: https://seoexpertbrad.com/google-speed-update/
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* Google Shows Preference To Quicker-Loading Mobile Pages: https://www.mediapost.com/publications/article/321556/google-shows-preference-to-quicker-loading-mobile.html
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* Google URL Inspection Tool Shows Marketers What The Search Engine Sees: https://www.mediapost.com/publications/article/321288/google-url-inspection-tool-shows-marketers-what-
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* Consolidate duplicate URLs by identifying "CanonicalURLs": https://support.google.com/webmasters/answer/139066?hl=en
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* Top 36 SEO Insights of the Year from Google’s John Mueller: https://www.searchenginejournal.com/top-seo-insights-google-john-mueller/278829/
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* Page Load Times, Technology Are Major Ranking Factors In Google Search Results: https://www.mediapost.com/publications/article/335987/page-load-times-technology-are-major-ranking-fact.html
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* Google’s John Mueller Says File Extensions in URLs Do Not Matter: https://www.searchenginejournal.com/googles-john-mueller-says-parameters-urls-not-matter/246675/
 +
* 2019 SEO Keywords and Google -- What’s in Your Poker Hand?: https://contentmarketinginstitute.com/2019/02/seo-keywords-google/
 +
* 34 Ways To Improve SEO Rankings in 2019: https://www.quicksprout.com/ways-to-improve-seo-ranking/
 +
* WordPress SEO Best Practices for 2019 & Beyond: https://www.wpexplorer.com/wordpress-seo/#seo-friendly-urls
 +
* Image SEO Best Practices for 2019: https://www.madfishdigital.com/blog/image-seo-best-practices-for-2019/
 +
* SEO Best Practices for 2019 -- Your Ultimate Guide Dominating Google Rankings: https://bloggerspassion.com/seo-best-practices/
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* Top 7 SEO Best Practices In 2019: https://www.thecreativemomentum.com/blog/top-7-seo-best-practices-in-2019
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* SEO in 2019 -- Strategies and Best Practices for SERP Dominance: https://visionisto.com/seo-in-2019/
 +
* SEO Tips & Best Practices for 2019 From 100+ Experts: https://www.zerys.com/content-marketing-blog-0/seo-tips-and-best-practices-for-2019-from-100-plus-experts
 +
* The Beginner’s Guide to Structured Data: http://www.webdesigndev.com/beginners-guide-to-structured-data/
 +
* Why SEO Isn't Enough: https://www.mediapost.com/publications/article/339379/why-seo-isnt-enough.html
 +
* SEO -- Google’s BERT Update Helps E-Commerce Product Pages: https://www.practicalecommerce.com/seo-googles-bert-update-helps-ecommerce-product-pages
 +
* Google’s Mueller Answers How to SEO a Podcast Site: https://www.searchenginejournal.com/google-how-to-seo-podcast-site/341737
 +
* Understanding Core Web Vitals for SEO: https://www.practicalecommerce.com/understanding-core-web-vitals-for-seo
 +
* SEO Is Changing -- Exploring the Link Between Accessibility and Search Rankings: https://www.boia.org/blog/seo-is-changing-exploring-the-link-between-accessibility-and-search-rankings
 +
* SEO for Google Shopping: https://www.practicalecommerce.com/seo-for-google-shopping
 +
* Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic (SEO rankings): https://www.mediapost.com/publications/article/360788/why-target-home-depot-saw-biggest-gains-in-google.html
 +
* SEO for Non-Scumbags -- How to Earn Site Visitors without Selling Your Soul: https://daedtech.com/seo-for-non-scumbags-how-to-earn-site-visitors-without-selling-your-soul/
 +
* SEO Office Hours Recaps & Key Takeaways - March 2022  Latest round up of Google Search Central's SEO Office Hours Sessions: https://www.deepcrawl.com/blog/news/seo-office-hours-recaps-key-takeaways-march-2022/
 +
* What does Google's Experience, Authority, and Trustworthiness (EAT) acronym really mean?: https://nozakconsulting.com/seo/what-does-google-eat-mean/
  
 +
== References ==
  
 +
<references />
  
 
== See Also ==
 
== See Also ==
  
[[Search Engine]] | [[Sitemap]]
+
[[Search Engine]] | [[Analyics]] | [[Microdata]] | [[RDFa]] | [[Microformats]] | [[OpenSearch]] | [[Sitemap]] | [[Robots]].txt | [[User Agent]] | [[A11Y]] | [[CMS]]

Revision as of 16:16, 4 May 2022

Search Engine Optimization (commonly abbreviated SEO) is a technique for manipulating the search results of the top Search Engine services (Google, Yahoo!, Lycos, DogPile, WebCrawler, Mahalo, Wikia, Cuil, etc...).


Criteria

The following criteria contribute to ranking in search engines:

  1. page title
  2. META description
  3. META keywords
  4. content (keywords and/or keyphrases appear at a ratio of 1:3, or once every third of content... for example it should appear in the first paragraph if you have three, the first and fourth if you have six, etc)
  5. categories
  6. tags
  7. links (title, rel)
  8. images (title, alt)
  9. media (title, alternate DIV or P tags)
  10. iframe (noframes text)
  11. script (noscript text)
  12. links (outbound links from your site linking to references or other external sites)
  13. backlinks (number of sites linking in to your's)
  14. searches (number of searches using keywords that pull up relevant pages of your site's content already)
  15. authority (reliability of your top-level domain for a given topic)
  16. freshness (frequency of updates)
  17. traffic (visitations over time)


Techniques

Directories

Getting listed in the main Yahoo!, DMOZ and other business directories is essential. This could require substantial original content or establishment and recognition of authoritative position for given material or subject.


Link Building

The process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet.

Link Sharing

As long as a majority of in-bound links are from non-reciprocated sources, certain targeted link-shares can be extremely beneficial to SEO and Search Engine ranking on a particular subject.

Link Buying

No longer a viable alternative (in bulk) due to Google's Search Engine algorithm changes. May still make sense in a smaller more focused manner.

Roundups

Top 10 Lists, Best-Ofs, Greatest Hits (of own content or others'), etc...

How-Tos

Writing tutorials or how-to guides is a great way to share your knowledge and expertise, and generate traffic, especially when done for a niche or specialized topic.


Link Checking

You should avoid publishing a website or webapp with dead links. The technique of "Link Checking", literally going through all the pages and looking for any dead links, malformed URLs, missing images, moved content redirects not working correctly, etc. This is a light version of full-fledged "Spidering" the website/webapp, where a Web Spider will run through all the links it finds on your site until it doesn't find any new links (i.e. one page that links to another page that has one or more links on it, all links will be visited on all pages).

[1] [2]


Rich Snippets

See: Rich Snippets

Tools

[5]


Resources


Tutorials


External Links

References

  1. Google Webmaster - Crawl Errors report (websites): https://support.google.com/webmasters/answer/35120?hl=en
  2. How to Crawl site getting URL and status code: https://codereview.stackexchange.com/questions/135567/crawl-site-getting-url-and-status-code/135579
  3. 10 Ugly SEO Tools that Actually Rock: http://www.seomoz.org/blog/seo-tools-that-rock
  4. SearchBliss - Keyword Difficulty tool: http://www.searchbliss.com/seo-tools/keyword-ranking-difficulty-check.asp
  5. 5 Tools To Check For Broken Links On Your WordPress Site: http://www.wpuniversity.com/blog/5-tools-find-broken-links
  6. Search Engine Optimization (SEO) Starter Guide: https://support.google.com/webmasters/answer/7451184?hl=en
  7. Search Engine Market Share in Asia – January 2016: https://www.ajpr.com/search-engine-market-share-in-asia-january-2016/
  8. 11 Ways to Get Authority Links for Your New Blog: https://neilpatel.com/blog/11-ways-to-get-authority-links-for-your-new-blog/
  9. What Are Inbound Links and How to Generate Them: https://ninjaoutreach.com/inbound-links/
  10. Search Engine Ranking Factors 2015: https://moz.com/search-ranking-factors/correlations
  11. rel=canonical: the ultimate guide: https://yoast.com/rel-canonical/
  12. HTML <link> tag's rel attribute explained: https://www.contentkingapp.com/academy/link-rel/
  13. First Byte Time (back-end processing): https://wordpress.stackexchange.com/questions/75045/first-byte-time-back-end-processing
  14. How to reduce the “Time for the first byte” on my website?: https://stackoverflow.com/questions/8539784/how-to-reduce-the-time-for-the-first-byte-on-my-website
  15. CDNs Won’t Improve Your SEO (unless…): https://www.imperva.com/blog/using-cdn-to-improve-seo-and-ttfb/
  16. Stop worrying about Time To First Byte (TTFB): https://blog.cloudflare.com/ttfb-time-to-first-byte-considered-meaningles/
  17. What Is Time To First Byte, And How To Improve It: https://www.searchenginepeople.com/blog/16081-time-to-first-byte-seo.html
  18. The strange case of Mr. "Time To First Byte": https://serverfault.com/questions/350062/the-strange-case-of-mr-time-to-first-byte
  19. HTTP 301 vs. 302 redirects - which is better?: https://www.contentkingapp.com/academy/redirects/faq/301-vs-302/

See Also

Search Engine | Analyics | Microdata | RDFa | Microformats | OpenSearch | Sitemap | Robots.txt | User Agent | A11Y | CMS