Difference between revisions of "Search Engine Optimization"

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=== Rich Snippets ===
  
 
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See: [[Rich Snippets]]
 
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== Tools ==
 
== Tools ==
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* '''SEO - A Comprehensive Guide for Beginners: http://blog.kissmetrics.com/seo-guide/'''
 
* '''SEO - A Comprehensive Guide for Beginners: http://blog.kissmetrics.com/seo-guide/'''
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* The SEO-Revenue Funnel -- Visualizing the Path to Organic Search Success: https://www.deepcrawl.com/blog/best-practice/the-seo-revenue-funnel-framework-visualizing-the-path-to-organic-search-success/
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* Latent Semantic Indexing (LSI) keywords: https://backlinko.com/hub/seo/lsi
 
* Search Engine Optimization for Site Owners and Small Businesses: http://www.seo-blog.com/tutorial.php
 
* Search Engine Optimization for Site Owners and Small Businesses: http://www.seo-blog.com/tutorial.php
 
* Actionable Link Building Strategies: http://www.seomoz.org/blog/actionable-link-building-strategies
 
* Actionable Link Building Strategies: http://www.seomoz.org/blog/actionable-link-building-strategies
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* External Links: https://moz.com/learn/seo/external-link<ref>11 Ways to Get Authority Links for Your New Blog: https://neilpatel.com/blog/11-ways-to-get-authority-links-for-your-new-blog/</ref>
 
* External Links: https://moz.com/learn/seo/external-link<ref>11 Ways to Get Authority Links for Your New Blog: https://neilpatel.com/blog/11-ways-to-get-authority-links-for-your-new-blog/</ref>
 
* Backlinks: https://moz.com/learn/seo/backlinks
 
* Backlinks: https://moz.com/learn/seo/backlinks
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* Backlinks Uncovered – The Truth About DA and DR Metrics: https://linkbuilder.io/truth-about-da-dr-metrics/ (''DA''= Domain Authority & ''DR''=Domain Rating)
 
* Using Canonical Tags to Reduce Duplicate Content: https://www.practicalecommerce.com/seo-using-canonical-tags-to-reduce-duplicate-content
 
* Using Canonical Tags to Reduce Duplicate Content: https://www.practicalecommerce.com/seo-using-canonical-tags-to-reduce-duplicate-content
 
* Link Equity: https://moz.com/learn/seo/what-is-link-equity
 
* Link Equity: https://moz.com/learn/seo/what-is-link-equity
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* Inbound .vs. Outbound links: https://backstageincome.com/blog/inbound-vs-outbound-links-seo/<ref>What Are Inbound Links and How to Generate Them: https://ninjaoutreach.com/inbound-links/</ref><ref>Search Engine Ranking Factors 2015: https://moz.com/search-ranking-factors/correlations</ref>
 
* Inbound .vs. Outbound links: https://backstageincome.com/blog/inbound-vs-outbound-links-seo/<ref>What Are Inbound Links and How to Generate Them: https://ninjaoutreach.com/inbound-links/</ref><ref>Search Engine Ranking Factors 2015: https://moz.com/search-ranking-factors/correlations</ref>
 
* What is a ''rel="canonical"'' (link)?: https://www.clearboxseo.com/what-is-a-relcanonical/<ref>rel=canonical: the ultimate guide: https://yoast.com/rel-canonical/</ref><ref>HTML ''&lt;link&gt;'' tag's ''rel'' attribute explained: https://www.contentkingapp.com/academy/link-rel/</ref>
 
* What is a ''rel="canonical"'' (link)?: https://www.clearboxseo.com/what-is-a-relcanonical/<ref>rel=canonical: the ultimate guide: https://yoast.com/rel-canonical/</ref><ref>HTML ''&lt;link&gt;'' tag's ''rel'' attribute explained: https://www.contentkingapp.com/academy/link-rel/</ref>
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* Explained -- ''noopener'', ''noreferrer'', and ''nofollow'' values: https://pointjupiter.com/what-noopener-noreferrer-nofollow-explained/
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* The Difference Between Nofollow and Noreferrer, and Why it Matters: https://www.forbes.com/sites/johnrampton/2017/11/06/the-difference-between-nofollow-and-noreferrer-and-why-it-matters/
 
* How do I check for valid (not dead) links programatically using PHP?: http://stackoverflow.com/questions/244506/how-do-i-check-for-valid-not-dead-links-programatically-using-php
 
* How do I check for valid (not dead) links programatically using PHP?: http://stackoverflow.com/questions/244506/how-do-i-check-for-valid-not-dead-links-programatically-using-php
 
* How to find broken links on a website: http://stackoverflow.com/questions/65515/how-to-find-broken-links-on-a-website
 
* How to find broken links on a website: http://stackoverflow.com/questions/65515/how-to-find-broken-links-on-a-website
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* Using page speed in mobile search ranking: https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html
 
* Using page speed in mobile search ranking: https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html
 
* Improving Search Rank by Optimizing Your "Time To First Byte" (TTFB): https://moz.com/blog/improving-search-rank-by-optimizing-your-time-to-first-byte<ref>First Byte Time (back-end processing): https://wordpress.stackexchange.com/questions/75045/first-byte-time-back-end-processing</ref><ref>How to reduce the “Time for the first byte” on my website?: https://stackoverflow.com/questions/8539784/how-to-reduce-the-time-for-the-first-byte-on-my-website</ref><ref>CDNs Won’t Improve Your SEO (unless…): https://www.imperva.com/blog/using-cdn-to-improve-seo-and-ttfb/</ref><ref>Stop worrying about Time To First Byte (TTFB): https://blog.cloudflare.com/ttfb-time-to-first-byte-considered-meaningles/</ref><ref>What Is Time To First Byte, And How To Improve It: https://www.searchenginepeople.com/blog/16081-time-to-first-byte-seo.html</ref><ref>The strange case of Mr. "Time To First Byte": https://serverfault.com/questions/350062/the-strange-case-of-mr-time-to-first-byte</ref>
 
* Improving Search Rank by Optimizing Your "Time To First Byte" (TTFB): https://moz.com/blog/improving-search-rank-by-optimizing-your-time-to-first-byte<ref>First Byte Time (back-end processing): https://wordpress.stackexchange.com/questions/75045/first-byte-time-back-end-processing</ref><ref>How to reduce the “Time for the first byte” on my website?: https://stackoverflow.com/questions/8539784/how-to-reduce-the-time-for-the-first-byte-on-my-website</ref><ref>CDNs Won’t Improve Your SEO (unless…): https://www.imperva.com/blog/using-cdn-to-improve-seo-and-ttfb/</ref><ref>Stop worrying about Time To First Byte (TTFB): https://blog.cloudflare.com/ttfb-time-to-first-byte-considered-meaningles/</ref><ref>What Is Time To First Byte, And How To Improve It: https://www.searchenginepeople.com/blog/16081-time-to-first-byte-seo.html</ref><ref>The strange case of Mr. "Time To First Byte": https://serverfault.com/questions/350062/the-strange-case-of-mr-time-to-first-byte</ref>
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* Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content: https://moz.com/blog/cross-domain-rel-canonical-seo-value-cross-posted-content
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* SEO Best Practices for Canonical URLs + the Rel=Canonical Tag: https://moz.com/blog/rel-canonical
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* Why you shouldn't use URL masking, forwarding or cloaking: https://www.easyredir.com/blog/why-you-should-not-use-url-masking-forwarding-cloaking
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* The Sitemap Paradox: https://webmasters.stackexchange.com/questions/4803/the-sitemap-paradox
  
  
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* [[wikipedia: Search Engine Optimization]]
 
* [[wikipedia: Search Engine Optimization]]
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* [[wikipedia: Faceted search]]
 
* [[wikipedia: HTTP 301]]
 
* [[wikipedia: HTTP 301]]
 
* Redirects (SEO best practice): https://moz.com/learn/seo/redirection
 
* Redirects (SEO best practice): https://moz.com/learn/seo/redirection
* Change page URLs with 301 redirects: https://support.google.com/webmasters/answer/93633
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* Change page URLs with 301 redirects: https://support.google.com/webmasters/answer/93633<ref>HTTP 301 vs. 302 redirects - which is better?: https://www.contentkingapp.com/academy/redirects/faq/301-vs-302/</ref>
 
* How long do browsers cache HTTP 301s?: https://stackoverflow.com/questions/9130422/how-long-do-browsers-cache-http-301s
 
* How long do browsers cache HTTP 301s?: https://stackoverflow.com/questions/9130422/how-long-do-browsers-cache-http-301s
 
* How Long Does it Take for a 301 Redirect to Take Effect with Links?: http://wojdylosocialmedia.com/301-redirect-effect-links/
 
* How Long Does it Take for a 301 Redirect to Take Effect with Links?: http://wojdylosocialmedia.com/301-redirect-effect-links/
 
* 301 Redirects -- The Horror That Cannot Be Uncached: http://getluky.net/2010/12/14/301-redirects-cannot-be-undon/
 
* 301 Redirects -- The Horror That Cannot Be Uncached: http://getluky.net/2010/12/14/301-redirects-cannot-be-undon/
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* Link Equity (aka. "link juice"): https://moz.com/learn/seo/what-is-link-equity
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* Canonicalization: https://moz.com/learn/seo/canonicalization (explains the benefits of ''rel="canonical" for SEO and how to balance its use with 301 redirects)
 
* Search Market Share 200 -- Google Grew, Yahoo & Microsoft Dropped & Stabilized: http://searchengineland.com/search-market-share-2008-google-grew-yahoo-microsoft-dropped-stabilized-16310
 
* Search Market Share 200 -- Google Grew, Yahoo & Microsoft Dropped & Stabilized: http://searchengineland.com/search-market-share-2008-google-grew-yahoo-microsoft-dropped-stabilized-16310
 
* New Google SEO Starter Guide Published -- Perfect for Beginners: http://www.zdnet.com/blog/seo/new-google-seo-starter-guide-published-perfect-for-beginners/538?tag=nl.e539
 
* New Google SEO Starter Guide Published -- Perfect for Beginners: http://www.zdnet.com/blog/seo/new-google-seo-starter-guide-published-perfect-for-beginners/538?tag=nl.e539
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* The Beginner’s Guide to Structured Data: http://www.webdesigndev.com/beginners-guide-to-structured-data/
 
* The Beginner’s Guide to Structured Data: http://www.webdesigndev.com/beginners-guide-to-structured-data/
 
* Why SEO Isn't Enough: https://www.mediapost.com/publications/article/339379/why-seo-isnt-enough.html
 
* Why SEO Isn't Enough: https://www.mediapost.com/publications/article/339379/why-seo-isnt-enough.html
* SEO -- Google’s BERT Update Helps Ecommerce Product Pages: https://www.practicalecommerce.com/seo-googles-bert-update-helps-ecommerce-product-pages
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* SEO -- Google’s BERT Update Helps E-Commerce Product Pages: https://www.practicalecommerce.com/seo-googles-bert-update-helps-ecommerce-product-pages
 
* Google’s Mueller Answers How to SEO a Podcast Site: https://www.searchenginejournal.com/google-how-to-seo-podcast-site/341737
 
* Google’s Mueller Answers How to SEO a Podcast Site: https://www.searchenginejournal.com/google-how-to-seo-podcast-site/341737
 
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* Understanding Core Web Vitals for SEO: https://www.practicalecommerce.com/understanding-core-web-vitals-for-seo
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* SEO Is Changing -- Exploring the Link Between Accessibility and Search Rankings: https://www.boia.org/blog/seo-is-changing-exploring-the-link-between-accessibility-and-search-rankings
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* SEO for Google Shopping: https://www.practicalecommerce.com/seo-for-google-shopping
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* Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic (SEO rankings): https://www.mediapost.com/publications/article/360788/why-target-home-depot-saw-biggest-gains-in-google.html
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* SEO for Non-Scumbags -- How to Earn Site Visitors without Selling Your Soul: https://daedtech.com/seo-for-non-scumbags-how-to-earn-site-visitors-without-selling-your-soul/
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* SEO Office Hours Recaps & Key Takeaways - March 2022  Latest round up of Google Search Central's SEO Office Hours Sessions: https://www.deepcrawl.com/blog/news/seo-office-hours-recaps-key-takeaways-march-2022/
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* What does Google's Experience, Authority, and Trustworthiness (EAT) acronym really mean?: https://nozakconsulting.com/seo/what-does-google-eat-mean/
  
 
== References ==
 
== References ==
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== See Also ==
 
== See Also ==
  
[[Search Engine]] | [[Analyics]] | [[Microdata]] | [[RDFa]] | [[Microformats]] | [[OpenSearch]] | [[Sitemap]] | [[Robots]].txt | [[User Agent]]
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[[Search Engine]] | [[Analyics]] | [[Microdata]] | [[RDFa]] | [[Microformats]] | [[OpenSearch]] | [[Sitemap]] | [[Robots]].txt | [[User Agent]] | [[A11Y]] | [[CMS]]

Latest revision as of 16:16, 4 May 2022

Search Engine Optimization (commonly abbreviated SEO) is a technique for manipulating the search results of the top Search Engine services (Google, Yahoo!, Lycos, DogPile, WebCrawler, Mahalo, Wikia, Cuil, etc...).


Criteria

The following criteria contribute to ranking in search engines:

  1. page title
  2. META description
  3. META keywords
  4. content (keywords and/or keyphrases appear at a ratio of 1:3, or once every third of content... for example it should appear in the first paragraph if you have three, the first and fourth if you have six, etc)
  5. categories
  6. tags
  7. links (title, rel)
  8. images (title, alt)
  9. media (title, alternate DIV or P tags)
  10. iframe (noframes text)
  11. script (noscript text)
  12. links (outbound links from your site linking to references or other external sites)
  13. backlinks (number of sites linking in to your's)
  14. searches (number of searches using keywords that pull up relevant pages of your site's content already)
  15. authority (reliability of your top-level domain for a given topic)
  16. freshness (frequency of updates)
  17. traffic (visitations over time)


Techniques

Directories

Getting listed in the main Yahoo!, DMOZ and other business directories is essential. This could require substantial original content or establishment and recognition of authoritative position for given material or subject.


Link Building

The process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet.

Link Sharing

As long as a majority of in-bound links are from non-reciprocated sources, certain targeted link-shares can be extremely beneficial to SEO and Search Engine ranking on a particular subject.

Link Buying

No longer a viable alternative (in bulk) due to Google's Search Engine algorithm changes. May still make sense in a smaller more focused manner.

Roundups

Top 10 Lists, Best-Ofs, Greatest Hits (of own content or others'), etc...

How-Tos

Writing tutorials or how-to guides is a great way to share your knowledge and expertise, and generate traffic, especially when done for a niche or specialized topic.


Link Checking

You should avoid publishing a website or webapp with dead links. The technique of "Link Checking", literally going through all the pages and looking for any dead links, malformed URLs, missing images, moved content redirects not working correctly, etc. This is a light version of full-fledged "Spidering" the website/webapp, where a Web Spider will run through all the links it finds on your site until it doesn't find any new links (i.e. one page that links to another page that has one or more links on it, all links will be visited on all pages).

[1] [2]


Rich Snippets

See: Rich Snippets

Tools

[5]


Resources


Tutorials


External Links

References

  1. Google Webmaster - Crawl Errors report (websites): https://support.google.com/webmasters/answer/35120?hl=en
  2. How to Crawl site getting URL and status code: https://codereview.stackexchange.com/questions/135567/crawl-site-getting-url-and-status-code/135579
  3. 10 Ugly SEO Tools that Actually Rock: http://www.seomoz.org/blog/seo-tools-that-rock
  4. SearchBliss - Keyword Difficulty tool: http://www.searchbliss.com/seo-tools/keyword-ranking-difficulty-check.asp
  5. 5 Tools To Check For Broken Links On Your WordPress Site: http://www.wpuniversity.com/blog/5-tools-find-broken-links
  6. Search Engine Optimization (SEO) Starter Guide: https://support.google.com/webmasters/answer/7451184?hl=en
  7. Search Engine Market Share in Asia – January 2016: https://www.ajpr.com/search-engine-market-share-in-asia-january-2016/
  8. 11 Ways to Get Authority Links for Your New Blog: https://neilpatel.com/blog/11-ways-to-get-authority-links-for-your-new-blog/
  9. What Are Inbound Links and How to Generate Them: https://ninjaoutreach.com/inbound-links/
  10. Search Engine Ranking Factors 2015: https://moz.com/search-ranking-factors/correlations
  11. rel=canonical: the ultimate guide: https://yoast.com/rel-canonical/
  12. HTML <link> tag's rel attribute explained: https://www.contentkingapp.com/academy/link-rel/
  13. First Byte Time (back-end processing): https://wordpress.stackexchange.com/questions/75045/first-byte-time-back-end-processing
  14. How to reduce the “Time for the first byte” on my website?: https://stackoverflow.com/questions/8539784/how-to-reduce-the-time-for-the-first-byte-on-my-website
  15. CDNs Won’t Improve Your SEO (unless…): https://www.imperva.com/blog/using-cdn-to-improve-seo-and-ttfb/
  16. Stop worrying about Time To First Byte (TTFB): https://blog.cloudflare.com/ttfb-time-to-first-byte-considered-meaningles/
  17. What Is Time To First Byte, And How To Improve It: https://www.searchenginepeople.com/blog/16081-time-to-first-byte-seo.html
  18. The strange case of Mr. "Time To First Byte": https://serverfault.com/questions/350062/the-strange-case-of-mr-time-to-first-byte
  19. HTTP 301 vs. 302 redirects - which is better?: https://www.contentkingapp.com/academy/redirects/faq/301-vs-302/

See Also

Search Engine | Analyics | Microdata | RDFa | Microformats | OpenSearch | Sitemap | Robots.txt | User Agent | A11Y | CMS