Difference between revisions of "Search Engine Optimization"

From BC$ MobileTV Wiki
Jump to: navigation, search
Line 93: Line 93:
* SEO Tools (140 SEO Tools): http://www.seocompany.ca/tool/seo-tools.html<ref>10 Ugly SEO Tools that Actually Rock: http://www.seomoz.org/blog/seo-tools-that-rock</ref>
* SEO Tools (140 SEO Tools): http://www.seocompany.ca/tool/seo-tools.html<ref>10 Ugly SEO Tools that Actually Rock: http://www.seomoz.org/blog/seo-tools-that-rock</ref>
* SEO Tools for Excel: https://seotoolsforexcel.com/download-seotools/
* '''Search Engine Analysis: http://www.searchengine-analysis.com'''
* '''Search Engine Analysis: http://www.searchengine-analysis.com'''
* Google - Keyword Tool: http://www.adwords.google.com/keywordtool
* Google - Keyword Tool: http://www.adwords.google.com/keywordtool

Revision as of 06:21, 14 March 2019

Search Engine Optimization (commonly abbreviated SEO) is a technique for manipulating the search results of the top Search Engine services (Google, Yahoo!, Lycos, DogPile, WebCrawler, Mahalo, Wikia, Cuil, etc...).


The following criteria contribute to ranking in search engines:

  1. page title
  2. META description
  3. META keywords
  4. content (keywords and/or keyphrases appear at a ratio of 1:3, or once every third of content... for example it should appear in the first paragraph if you have three, the first and fourth if you have six, etc)
  5. categories
  6. tags
  7. links (title, rel)
  8. images (title, alt)
  9. media (title, alternate DIV or P tags)
  10. iframe (noframes text)
  11. script (noscript text)
  12. links (outbound links from your site linking to references or other external sites)
  13. backlinks (number of sites linking in to your's)
  14. searches (number of searches using keywords that pull up relevant pages of your site's content already)
  15. authority (reliability of your top-level domain for a given topic)
  16. freshness (frequency of updates)
  17. traffic (visitations over time)



Getting listed in the main Yahoo!, DMOZ and other business directories is essential. This could require substantial original content or establishment and recognition of authoritative position for given material or subject.

Link Building

The process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet.

Link Sharing

As long as a majority of in-bound links are from non-reciprocated sources, certain targeted link-shares can be extremely beneficial to SEO and Search Engine ranking on a particular subject.

Link Buying

No longer a viable alternative (in bulk) due to Google's Search Engine algorithm changes. May still make sense in a smaller more focused manner.


Top 10 Lists, Best-Ofs, Greatest Hits (of own content or others'), etc...


Writing tutorials or how-to guides is a great way to share your knowledge and expertise, and generate traffic, especially when done for a niche or specialized topic.

Link Checking

You should avoid publishing a website or webapp with dead links. The technique of "Link Checking", literally going through all the pages and looking for any dead links, malformed URLs, missing images, moved content redirects not working correctly, etc. This is a light version of full-fledged "Spidering" the website/webapp, where a Web Spider will run through all the links it finds on your site until it doesn't find any new links (i.e. one page that links to another page that has one or more links on it, all links will be visited on all pages).

[1] [2]





External Links


  1. Google Webmaster - Crawl Errors report (websites): https://support.google.com/webmasters/answer/35120?hl=en
  2. How to Crawl site getting URL and status code: https://codereview.stackexchange.com/questions/135567/crawl-site-getting-url-and-status-code/135579
  3. 10 Ugly SEO Tools that Actually Rock: http://www.seomoz.org/blog/seo-tools-that-rock
  4. SearchBliss - Keyword Difficulty tool: http://www.searchbliss.com/seo-tools/keyword-ranking-difficulty-check.asp
  5. 5 Tools To Check For Broken Links On Your WordPress Site: http://www.wpuniversity.com/blog/5-tools-find-broken-links
  6. Search Engine Optimization (SEO) Starter Guide: https://support.google.com/webmasters/answer/7451184?hl=en
  7. Search Engine Market Share in Asia – January 2016: https://www.ajpr.com/search-engine-market-share-in-asia-january-2016/

See Also

Search Engine | Analyics | Microdata | RDFa | Microformats | OpenSearch | Sitemap | Robots.txt | User Agent