Search Engine Optimization

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Search Engine Optimization (commonly abbreviated SEO) is a technique for manipulating the search results of the top Search Engine services (Google, Yahoo!, Lycos, DogPile, WebCrawler, Mahalo, Wikia, Cuil, etc...).


Criteria

The following criteria contribute to ranking in search engines:

  1. page title
  2. META description
  3. META keywords
  4. content (keywords and/or keyphrases appear at a ratio of 1:3, or once every third of content... for example it should appear in the first paragraph if you have three, the first and fourth if you have six, etc)
  5. categories
  6. tags
  7. links (title, rel)
  8. images (title, alt)
  9. media (title, alternate DIV or P tags)
  10. iframe (noframes text)
  11. script (noscript text)
  12. links (outbound links from your site linking to references or other external sites)
  13. backlinks (number of sites linking in to your's)
  14. searches (number of searches using keywords that pull up relevant pages of your site's content already)
  15. authority (reliability of your top-level domain for a given topic)
  16. freshness (frequency of updates)
  17. traffic (visitations over time)


Techniques

Directories

Getting listed in the main Yahoo!, DMOZ and other business directories is essential. This could require substantial original content or establishment and recognition of authoritative position for given material or subject.


Link Building

The process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet.

Link Sharing

As long as a majority of in-bound links are from non-reciprocated sources, certain targeted link-shares can be extremely beneficial to SEO and Search Engine ranking on a particular subject.

Link Buying

No longer a viable alternative (in bulk) due to Google's Search Engine algorithm changes. May still make sense in a smaller more focused manner.

Roundups

Top 10 Lists, Best-Ofs, Greatest Hits (of own content or others'), etc...

How-Tos

Writing tutorials or how-to guides is a great way to share your knowledge and expertise, and generate traffic, especially when done for a niche or specialized topic.


Link Checking

You should avoid publishing a website or webapp with dead links. The technique of "Link Checking", literally going through all the pages and looking for any dead links, malformed URLs, missing images, moved content redirects not working correctly, etc. This is a light version of full-fledged "Spidering" the website/webapp, where a Web Spider will run through all the links it finds on your site until it doesn't find any new links (i.e. one page that links to another page that has one or more links on it, all links will be visited on all pages).

[1] [2]





Tools

[5]


Resources


Tutorials


External Links


References

  1. Google Webmaster - Crawl Errors report (websites): https://support.google.com/webmasters/answer/35120?hl=en
  2. How to Crawl site getting URL and status code: https://codereview.stackexchange.com/questions/135567/crawl-site-getting-url-and-status-code/135579
  3. 10 Ugly SEO Tools that Actually Rock: http://www.seomoz.org/blog/seo-tools-that-rock
  4. SearchBliss - Keyword Difficulty tool: http://www.searchbliss.com/seo-tools/keyword-ranking-difficulty-check.asp
  5. 5 Tools To Check For Broken Links On Your WordPress Site: http://www.wpuniversity.com/blog/5-tools-find-broken-links
  6. Search Engine Optimization (SEO) Starter Guide: https://support.google.com/webmasters/answer/7451184?hl=en
  7. Search Engine Market Share in Asia – January 2016: https://www.ajpr.com/search-engine-market-share-in-asia-january-2016/
  8. First Byte Time (back-end processing): https://wordpress.stackexchange.com/questions/75045/first-byte-time-back-end-processing
  9. How to reduce the “Time for the first byte” on my website?: https://stackoverflow.com/questions/8539784/how-to-reduce-the-time-for-the-first-byte-on-my-website
  10. CDNs Won’t Improve Your SEO (unless…): https://www.imperva.com/blog/using-cdn-to-improve-seo-and-ttfb/
  11. Stop worrying about Time To First Byte (TTFB): https://blog.cloudflare.com/ttfb-time-to-first-byte-considered-meaningles/
  12. What Is Time To First Byte, And How To Improve It: https://www.searchenginepeople.com/blog/16081-time-to-first-byte-seo.html
  13. The strange case of Mr. "Time To First Byte": https://serverfault.com/questions/350062/the-strange-case-of-mr-time-to-first-byte

See Also

Search Engine | Analyics | Microdata | RDFa | Microformats | OpenSearch | Sitemap | Robots.txt | User Agent