Web Analytics
From BC$ MobileTV Wiki
Web Analytics is a technology and methodology of tracking, recording and/or inferring information from user interactions of the web.
Contents
Specifications
CEDDL
Customer Experience Digital Data Layer (CEDDL).
- CEDDL: https://www.w3.org/community/ceddl-webspec/ | DOCS | EXAMPLES (implementation demos & polyfill for older browsers)
- CEDDL by Example: https://www.ceddlbyexample.com/ | SRC | NPM | DOCS
[1] [2] [3] [4] [5] [6] [7] [8] [9] [10]
XDM
Experience Data Model (XDM) is the schema at the root of the "Open Data Initiative" between Adobe, Microsoft and SAP.
- Experience Data Model (XDM): https://business.adobe.com/ca/products/experience-platform/experience-data-model.html | DOCS | SRC
[11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22] [23] [24] [25] [26] [27] [28] [29]
Common Data model
- Microsoft -- Common Data Model: https://docs.microsoft.com/en-us/common-data-model/ (being phased into XDM schema through ODI)
Google DataLayer
- GTM - the data layer: https://support.google.com/tagmanager/answer/6164391?hl=en
Types
General Session info
Pages viewed, time-on-page, etc.
Clickstream Analysis
Heatmap
- wikipedia: Heat map
- What is a Heat Map, How to Create One, Examples and Case Studies: https://www.crazyegg.com/blog/understanding-using-heatmaps-studies/
Mobile Analytics
- Salesforce - MobilePush and Journey Builder for Apps SDKs: https://developer.salesforce.com/docs/atlas.en-us.mc-sdks.meta/mc-sdks/mobile-push-sdk.htm
Tools
- Google Analytics: http://google.com/analytics
- Druid: http://druid.io/ (open source Datastore for Interactive Analytics at scale)
- Hadoop: http://hadoop.apache.org/
- Cassandra: http://cassandra.apache.org/
Resources
- OWA - Open Web Analytics: http://www.openwebanalytics.com/
- Piwik - Open Source Web Analytics: http://piwik.org/
- The Mobile Analytics Playbook (E-BOOK): http://www.themobileanalyticsplaybook.com/ | DOWNLOAD
- Udacity — Google Analytics Nanodegree - DEVELOP GOOGLE ANALYTICS EXPERTISE: https://www.udacity.com/course/google-analytics-nanodegree--nd253
- Data Studio Community Visualizations: https://developers.google.com/datastudio/visualization/
Tutorials
- The Missing Google Analytics Manual: http://www.grokdotcom.com/2009/02/16/the-missing-google-analytics-manual/
- Google Analytics comprehensive guide: http://www.coastdigital.co.uk/blog/2010/3/19/Unleash-the-Power-of-Google-Analytics-Bringing-it-all-together/
- A Guide to Google Analytics and Useful Tools: http://www.smashingmagazine.com/2009/07/16/a-guide-to-google-analytics-and-useful-tools/
- Ecommerce Tracking in Google Analytics: https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingEcommerce
- Sending Data to Google Analytics: https://developers.google.com/analytics/devguides/collection/analyticsjs/sending-hits
- Take Web data analysis to the next level with PHP: http://www.opensourcetutorials.com/tutorials/Server-Side-Coding/PHP/web-data-analysis-with-php/
- The Biggest Mistake Web Analysts Make… And How To Avoid It!: https://www.kaushik.net/avinash/biggest-web-analysts-mistake-how-to-avoid/
- How Third-Party Tags and Trackers Impact Website Performance: https://wp-rocket.me/blog/how-third-party-tags-and-trackers-impact-website-performance/
- Ten Google Analytics Admin Tips to Improve Your Data Collection: https://www.northwoodsoft.com/Blog/Google-Analytics-Admin-Tips-to-Improve-Data-Collection.htm
- How to add Google's Universal Analytics tracking to a Chrome extension: https://davidsimpson.me/2014/05/27/add-googles-universal-analytics-tracking-chrome-extension/
- RIP correlation. Introducing the Predictive Power Score: https://towardsdatascience.com/rip-correlation-introducing-the-predictive-power-score-3d90808b9598 | SRC
- Analytics at Netflix -- Who We Are and What We Do: https://netflixtechblog.com/analytics-at-netflix-who-we-are-and-what-we-do-7d9c08fe6965
- What is Server to Server Tracking?: https://tinuiti.com/blog/data-privacy/server-to-server-tracking/
- Analyze website logs with "Clickhouse"-local: https://abdullin.com/analyze-caddy-logs-with-clickhouse/
External Links
- wikipedia: Web analytics
- wikipedia: List of web analytics software
- wikipedia: Open Web Analytics
- wikipedia: Web beacon
- wikipedia: Web counter (aka. page counter or visitor count)
- wikipedia: Urchin (software)
- wikipedia: Awstats
- Five Sweet Web Analytics Resolutions To Kick It Up A Notch: http://www.kaushik.net/avinash/2010/01/sweet-web-analytics-resolutions-kick-notch.html
- Web Research -- Believe the Data: http://www.useit.com/alertbox/990711.html
- Talking-Head Video Is Boring Online (eye tracking of online video users): http://www.useit.com/alertbox/video.html
- Higher Ed Analytics - Give Recommendations, Not Numbers: http://higheredlive.com/higher-ed-analytics-give-recommendations-not-numbers/
- Top 10 Outrageous Web Analytics Myths..Debunked!: http://www.keywebmetrics.com/2010/05/top-10-outrageous-web-analytics-myths-debunked/comment-page-1/
- Global Site Speed Overview - How Fast Are Websites Around The World?: http://analytics.blogspot.ca/2012/04/global-site-speed-overview-how-fast-are.html
- The Benefits of A/B/n testing: http://support.google.com/analytics/bin/answer.py?hl=en&topic=1745207&answer=1745147
- Beyond hype - 70 percent will use data analytics by 2013: www.techrepublic.com/blog/big-data-analytics/beyond-hype-70-percent-will-use-data-analytics-by-2013/284
- Google Analytics Becomes A Robust Testing Platform With Content Experiments API: http://analytics.blogspot.ca/2013/06/google-analytics-becomes-robust-testing.html
- Web analytics vs. Internet of Things Analytics: http://blog.tellient.com/internet-of-things-analytics
- 10 Steps for Analyzing Unstructured Data: https://dzone.com/articles/top-10-steps-for-analyzing-unstructured-data-for-s
- Apps, trackers, privacy, and regulators -- a global study of the mobile tracking ecosystem: https://blog.acolyer.org/2018/03/05/apps-trackers-privacy-and-regulators-a-global-study-of-the-mobile-tracking-ecosystem/
- European news sites are among the worst offenders when it comes to third-party cookies and content: http://www.niemanlab.org/2018/05/european-news-sites-are-among-the-worst-offenders-when-it-comes-to-third-party-cookies-and-content/
- Google To Offer New Anti-Tracking Tools: https://www.mediapost.com/publications/article/335663/google-to-offer-new-anti-tracking-tools.html
- 'Rolling Stone' Utilizes ALC For Data Services: https://www.mediapost.com/publications/article/338626/rolling-stone-utilizes-alc-for-data-services.html
- Rolling Stone Lands At ALC: https://www.alc.com/blog/rolling-stone-lands-at-alc/
- LinkedIn Can't Block Analytics Company From Scraping Profiles: https://www.mediapost.com/publications/article/340458/linkedin-cant-block-analytics-company-from-scrapi.html
- Lean web analytics (2022): https://abdullin.com/lean-web-analytics/
- (Over) Designing privacy-first analytics (2022): https://abdullin.com/designing-privacy-first-analytics/
References
- ↑ W3C -- DataLayer - CheatSheet (v1.0): https://www.dropbox.com/s/fljkr4hi8uw4ezz/W3C_DataLayer_CheatSheet_v1.0.pdf
- ↑ Final Report – Customer Experience Digital Data Layer v1.0 Ready!: https://www.w3.org/community/custexpdata/2013/12/16/final-report-customer-experience-digital-data-layer-v1-0-ready/
- ↑ CEDDL - HTML attribute-based markup & JavaScript API Community Group: https://www.w3.org/community/ceddl-webspec/2019/03/03/group-link-overview/
- ↑ The CEDDL -- a data layer standard that never was?: https://www.themarketingtechnologist.co/the-ceddl-a-data-layer-standard-that-never-was/
- ↑ Event Tracking with Data Layer and Data Attributes: https://www.abhishek-tiwari.com/event-tracking-with-data-layer-and-data-attributes/ (comparing GA/GTM .vs. CEDDL)
- ↑ The Event-Driven Data Layer (EDDL) proposal: https://jimalytics.com/tag-management/the-event-driven-data-layer/
- ↑ Using a Data Layer to set Page Name and Other Variables via Experience Platform Launch: https://experienceleague.adobe.com/docs/analytics-learn/tutorials/implementation/via-adobe-launch/using-a-data-layer-to-set-page-name-and-other-variables-via-launch.html?lang=en#data-layers
- ↑ Adobe Launch Data Layer - An Appeal: https://jimalytics.com/tag-management/adobe-launch-data-layer-an-appeal/
- ↑ Using Best Practices when Tracking Single Page Applications (SPA) in Adobe Analytics: https://experienceleague.adobe.com/docs/analytics-learn/tutorials/implementation/spa-pages/using-best-practices-when-tracking-spa.html#simple-diagram-of-working-with-spas-in-launch
- ↑ Using a CEDDL Data Layer with DTM: https://webanalyticsfordevelopers.com/2017/06/20/using-a-ceddl-data-layer-with-dtm/
- ↑ Adobe -- "Open standards" portal - XDM: https://www.adobe.io/open/standards/xdm.html
- ↑ AEP -- Data Model (XDM) - at a high level: https://www.datanalyst.info/adobe-experience-platform/aep-data-model/
- ↑ Best Practices for Building Schemas in Adobe Experience Platform: https://www.bounteous.com/insights/2020/06/25/building-schemas-adobe-experience-platform/
- ↑ Create a schema using the Schema Editor: https://experienceleague.adobe.com/docs/experience-platform/xdm/tutorials/create-schema-ui.html
- ↑ Retail industry data model ERD: https://experienceleague.adobe.com/docs/experience-platform/xdm/schema/industries/retail.html
- ↑ XDM field dictionary: https://experienceleague.adobe.com/docs/experience-platform/xdm/schema/field-dictionary.html
- ↑ Schemas endpoint: https://experienceleague.adobe.com/docs/experience-platform/xdm/api/schemas.html (API to get list of available schemas on your instance)
- ↑ XDM - Product List Item schema: https://github.com/adobe/xdm/blob/1c22180490558e3c13352fe3e0540cb7e93c69ca/docs/reference/content/productlistitem.schema.md
- ↑ XDM - Order schema: https://github.com/adobe/xdm/blob/1c22180490558e3c13352fe3e0540cb7e93c69ca/docs/reference/data/order.schema.md
- ↑ XDM - Commerce schema: https://github.com/adobe/xdm/blob/1c22180490558e3c13352fe3e0540cb7e93c69ca/docs/reference/context/commerce.schema.md
- ↑ XDM - Identity Namespace schema: https://github.com/adobe/xdm/blob/master/docs/reference/identity/identity-namespace.schema.md
- ↑ Adobe Experience Platform (AEP) -- Mobile SDKs - Sample XDM Implementation (native "mobile app" analytics Java/Android & Swift/iOS examples): https://aep-sdks.gitbook.io/docs/v/AEP-Edge-Docs/resources/user-guides/tutorial-3-xdm-implementation
- ↑ LAUNCH by Adobe: https://www.searchdiscovery.com/how-we-help/technology/adobe-extensions/
- ↑ AEP & XDM -- Part 1 - Digging into Adobe Experience Platform’s (AEP) Experience Data Model (XDM) to More Fully Understand the Power of Real-time Customer Profile: https://medium.com/adobetech/digging-into-adobe-experience-platforms-experience-data-model-to-more-fully-understand-the-power-3e109271e04f
- ↑ AEP & XDM -- Part 2 - Solving the Conundrum of Disparate Data and Different System Architectures to Build a Truly Unified Profile: https://medium.com/adobetech/solving-the-conundrum-of-disparate-data-and-different-system-architectures-to-build-a-truly-e15d0f0c83e7
- ↑ Exploring the Impacts to Adobe Analytics when Migrating to AEP Web SDK: https://medium.com/adobetech/adobe-experience-platform-web-sdk-migration-scenarios-for-adobe-analytics-91c255ec82b0
- ↑ Unify Your Adobe Experience Platform Services with Adobe Experience Platform Web SDK: https://medium.com/adobetech/unify-your-adobe-experience-platform-services-with-adobe-experience-platform-web-sdk-75cf6851a9fc
- ↑ Meet Alloy.js and Never Tag for an eVar or Mbox Again: https://business.adobe.com/summit/2020/with-alloy-js-never-tag-for-an-evar-or-mbox-again.html
- ↑ Adobe Web SDK (Alloy.js) Questions & Insights : https://www.searchdiscovery.com/blog/adobe-web-sdk-alloy-js/
- ↑ CrazyEgg Heatmaps -- Google Tag Manager Installation Guide: https://help.crazyegg.com/article/49-google-tag-manager-crazy-egg-installation
- ↑ 9 Best Free Tools To Analyze And Compare Your Website Popularity: http://www.goospoos.com/2009/11/9-best-free-tools-to-analyze-and-compare-your-website-popularity/
See Also
E-Commerce | E-Business | BigData | BT | Click-through | Click-stream | Timer | Advertising | Web Crawler | Google Analytics | Optimization
